Assistant General Manager-Fitness Club

Job Description

Job Description

The Assistant General Manager (AGM) is engaging, positive, diligent, organized, and knows how to drive their club towards results. The ideal candidate has a take-charge personality and a reputation for getting things done. The AGM is responsible for supporting the General Manager, club operations and continually developing a high-performing team within the club. The AGM leads by example and coaches their Member Experience Specialists (MES) on how to provide a world-class experience for members. As the club’s lead sales trainer, the AGM drives membership sales through personal production and the skill development of their team. The AGM creates and fosters a winning environment focused on continuous growth and skill development of Member Experience Specialists. This role helps to oversee all club departments to ensure operational excellence.

 

EXECUTION DELIVERABLES

 

Directly support the GM in managing the pace, financial performance, and consistency in the club.

Help drive operational goals, objectives, and priorities for Lead roles and responsible for attainment of Club financial results (e.g. member growth, revenue, club operating profit, fitness revenue, labor, employee turnover and member retention). 

Serve as the club’s lead membership sales trainer, driving personal sales production and coaching Member Experience Specialists on proven sales techniques, conversion strategies, and delivering a compelling guest-to-member journey.

Works a staggered schedule in partnership with the General Manager to ensure GM or AGM club coverage all 7 days a week.

Directly manage and support the Member Experience Lead and Member Experience Specialists to ensure a great guest and member experience.

Assist in the hiring and development of the club’s team with particular emphasis on lead positions, which are: Member Experience Lead (MEL), Personal Training Lead (PTL), Group Fitness and Studio Team Lead (GFSTL) and Child Care Team Lead (CCTL)

Ensure all Team Members create and maintain our “UPLIFT” culture in the club.

Implements the welcoming, non-intimidating client experience through our guest-to-member journey and creates an exceptional brand experience for guests and members.

Responsible for recruiting, hiring, and training all frontline team members.

Lead by example and ensure our UPLIFTing culture and values are the foundation for every communication and interaction.

Promote REVIVE sales, our in-club snack, drink, gear, and apparel shop.

Maintain the club so equipment is functioning, the facilities are clean, and staff are friendly and helpful

MANAGEMENT RESPONSIBILITES

Support the General Manager (GM) by forecasting upcoming staffing needs.

Manages and support the team leads to achieve club goals

Delegate tasks to maximize efficiencies and create balanced workloads and validate completion.

Lead membership sales efforts as the club’s primary sales trainer—setting personal production standards, conducting regular sales training with Member Experience Specialists, and partnering with the GM to create and execute sales plans that drive member growth through effective behaviors and tactics.

Have frequent conversations with all team members to understand changing work.

Work with the GM to schedule and conduct interviews and ensure the right candidates are hired for open positions.

Schedule and facilitate training for all new team members.

Collaborate with the GM to create a welcoming environment for interviewing candidates and new hires.

Constantly evaluate team member-to-member interactions

Provide in-the-moment coaching and feedback to recognize success and address opportunities for improvement.

 

LEADERSHIP AND COACHING

Communicate, lead by example, and motivate your teams to understand and develop passion for the brand, our values, and our approach.

Proactively provide ideas and solutions to help move the business forward.

Ability to prioritize tasks to achieve club goals during scheduled shifts and be able to adjust priorities as the business dictates.

Delegate tasks and responsibilities to ensure work is completed and club goals are achieved.

Build trust and strong relationships with all team members.

Provide coaching in the moment that inspires commitment and positive change.

Give input and feedback to GM in succession planning conversations.

REQUIRED QUALIFICATIONS

High School Diploma or GED required; Bachelor’s degree preferred

3+ years customer service in a retail, restaurant or in-person based service industry

3+ years leading operational teams

Strong verbal and written communication skills

Build relationships by establishing trust quickly and positively influencing others

Personal interest in health, wellness, fitness, and nutrition

Must obtain a current CPR certification

Pass a background check

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.

Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.

Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

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