Account Executive

WUPA is the CBS owned-and-operated station in Atlanta, Georgia, together with Paramount+ and the full CBS Stations portfolio, we give advertisers something rare: reach that spans every screen, every daypart, and every device.

THE OPPORTUNITY

This is not a maintenance role. This is a growth role built for a broadcast-experienced seller who is capable of doing it all – someone who has spent time in local TV, knows how to maximize opportunities, and is hungry to excel as a multi-screen, multi-market powerhouse. As an Account Executive on the Local Ad Sales team at CBS, you will sell across our full O&O footprint – with the ability to close multi-market broadcast deals that span from coast to coast. Layered on top of that is the opportunity to sell Paramount+ and Pluto TV streaming inventory, giving clients a truly end-to-end screen solution backed by one of the most recognized brands in media. You will bring new business to the table. You will build client relationships that outlast any single campaign. And you will be held to results. When you sell CBS, you sell trust. When you sell Paramount, you sell reach. Together, that's a competitive advantage that belongs to you.

WHAT YOU'LL DO:

• Hunt — hard. Prospect relentlessly across local, regional, and national categories. New-to-station and non-traditional revenue is your primary mandate. You don't wait for the phone to ring.
• Sell all screens. Drive revenue across CBS O&O broadcast, Paramount+ and Pluto TV — in a single, integrated pitch.
• Go multi-market. Leverage the full 17-market CBS O&O footprint to bring advertisers a scaled broadcast solution to reach audiences across any & all markets.
• Build, don't inherit. Develop direct client and agency relationships from the ground up. Own your pipeline and your outcomes.
• Think like a strategist. Package custom solutions — tentpole programs, sports integrations, streaming packages, sponsorships — tailored to client business objectives, not just available inventory.
• Own your numbers. Manage quarterly and annual account plans, forecast accurately, and hit your monthly and quarterly revenue goals.
• Stay ahead of the market. Know the linear and streaming landscape. Understand where categories are investing and why. Bring category intelligence into every client conversation.
• Collaborate to win. Partner with Integrated Marketing, Account Management, Traffic, to deliver seamless, high-impact campaigns from pre-sale through post-recap.
• Stay sharp. Keep a pulse on marketplace trends, category dynamics, and the evolving linear and streaming landscape.
• Represent WUPA-TV at client meetings, presentations, and station events.

What You Bring

Required:

• 2+ years of local broadcast experience, multi-platform, or local media advertising sales with a verifiable track record of hitting or exceeding revenue goals.
• Real hunger — you prospect, you pitch, you close. You don’t wait for business to come to you.
• Strong consultative selling skills with the ability to build lasting client partnerships.
• Experience working with both advertising agencies and direct clients.
• Outstanding presentation, negotiation, and closing skills.
• Excellent written and verbal communication skills.
• Ability to manage a high-volume, fast-paced book of business with professionalism and precision.
• Valid Drivers License

Preferred:

• Experience selling streaming, digital, or OTT inventory in addition to linear television.
• Familiarity with Paramount+, Pluto TV, or FAST/AVOD platform sales.
• Experience selling multi-market or national broadcast packages.
• Bachelor's degree preferred.
• Proficiency with WideOrbit, Strata, Salesforce, and Microsoft Excel.

This position is eligible to participate in the sales incentive bonus plan.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Organizations that wish to receive job vacancy notices from this posting’s television station should contact View email address on click.appcast.io.

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Only messages left for this purpose will be returned.