Commerce Growth Director

Job Description

Job Description

Company Overview

Asset Marketing Services, LLC (AMS), the leading direct-to-consumer platform for high-end collectibles, specializing in rare coins and bullion. Our flagship brand at GOVMINT, offers our customers a meticulously curated selection of products-from ancient artifacts to vintage and modern treasures-delivering sought-after pieces directly into the hands of passionate collectors.

Our personalized service provides exclusive access to rare finds, while our strong partnerships with world mints allow us to quickly bring highly desirable coins to market. At AMS, we don't just sell collectibles-we bring the Thrill of the Find to life for all types of collectors. Because coins are a connection to something so much bigger, we thread captivating storytelling about travel, culture, history and humanity into literally everything we do.

We are driven by our core values of integrity , collaboration , and creativity , ensuring that we build trust with collectors, work seamlessly as a team, and continuously innovate in the field of numismatics.

Position Summary

At GOVMINT, we're reimagining what modern collecting can be.

For more than 40 years, we've connected collectors to history, artistry, and discovery through one of the world's most diverse portfolios of coins, currency, precious metals, and collectibles. Our brand is built on two core ideas: The Showcase - an unmatched assortment of U.S. Vintage, Modern U.S., Modern Global, and Bullion products - and The Relationship - expert guidance, storytelling, and personalized collector experiences.

We're looking for a highly commercial, highly analytical builder to help define the next evolution of our business.

This is not a traditional merchandising role. It is not a traditional marketing role.

As Director, Commerce Growth , you will define and implement the commercial growth strategy across GOVMINT's assortment architecture and categories, pricing and promotions, and customer experience across distribution channels. This role owns the intersection of assortment architecture, category growth and refinement, commercialization, and channel performance-turning products, offers, and customer journeys into stronger demand, better mix, improved margin, and higher lifetime value.

A key part of this role will be defining and evolving GOVMINT's assortment architecture -identifying where to grow, where to refine, and how categories, product types, price points, metals, mints, and customer segments should work together across channels.

This is an ideal opportunity for a high-performing Ecommerce Manager, Senior Manager, Merchandising Manager, Category Manager, Growth Manager, or Commerce Manager with proven experience in building out assortment architecture and category management who is ready for broader ownership while remaining hands-on and deeply involved in executional work.

If you love turning products into demand, stories into sales, and data into action, we'd love to meet you.

Position Overview

The Director, Commerce Growth is responsible for refining, implementing, and optimizing GOVMINT's growth strategy across assortment architecture, category growth and refinement, pricing architecture, promotional strategy, commercialization performance, and customer experience across distribution channels.

This role serves as the critical bridge between Marketing, Merchandising, Planning, Brand & Creative, Product & Technology, and Inbound Sales Teams to ensure products are effectively positioned, priced, promoted, and optimized across the full customer journey. The role helps define the capabilities, data requirements, and customer experiences needed to support future retail commerce growth.

The successful candidate will use commercial strategy, analytical rigor, and hands-on execution across the assortment architecture to drive improvements in:

• Revenue growth
• Margin expansion
• Average order value
• Product mix
• Gold penetration
• Customer engagement
• Cross-channel consistency (e-commerce, catalogs, inbound phone sales)

This role operates as an individual contributor with significant cross-functional influence and visibility. Potential for growth and team leadership opportunities.

Reports To: VP of Marketing

Org Placement: Marketing

Cross-Functional Partners: Merchandising & Product Development, Planning & Inventory, Product & Technology, Inbound Sales, Brand & Creative

Essential Functions, Duties & Accountabilities

Assortment Architecture, Growth & Refinement (Primary Focus Area)

• Define and evolve GOVMINT's assortment architecture across key categories, including U.S. Vintage, Modern U.S., World Coins, Bullion, Gold/Silver, limited & exclusive programs, and emerging product opportunities across distribution channels (e-commerce and catalog).
• Identify where the assortment should grow, where it should be refined, and where SKU proliferation should be reduced or better organized.
• Partner with Merchandising, Product Development, and Planning to translate category priorities into clear assortment roles, SKU coverage, price ladders, precious metal mix, mint/manufacture brand mix, and channel expression.
• Establish frameworks for core, expansion, and halo assortments by category and distribution channel.
• Determine how products should be presented across channels to improve discoverability, trade-up behavior, margin mix, and customer confidence.
• Partner with Product & Technology to define and prioritize commerce capabilities, product data standards, taxonomy, attribute structures, and PIM requirements that improve assortment discoverability, channel scalability, customer experience, and commercial performance.

Commerce Growth Strategy

• Drive the merchandise assortment growth strategy across GOVMINT's current and future customer-facing commerce channels.
• Establish category priorities and execute growth strategies across:
  • S. Vintage
  • Modern U.S.
  • World Coins
  • Precious Metals & Bullion
  • Limited-Edition Programs
  • Semi-Exclusive & Exclusive Programs
• Develop and execute recommendations that improve conversion, trade-up behavior, margin, customer acquisition/retention, and lifetime value through stronger assortment, pricing, promotion, and channel execution.
• Ensure growth is not tied to any single channel by building scalable approaches that can extend across catalog, ecommerce, inbound phone sales, and other future commerce opportunities.

Pricing, Promotions & Offer Architecture

• Lead development of category and franchise-level pricing architecture.
• Define customer trade-up ladders and "good-better-best" structures.
• Build promotional frameworks that balance:
  • Revenue growth
  • Margin performance
  • Customer value perception
• Evaluate and optimize performance.

Channel Strategy & Customer Experience

• Ensure a consistent and effective customer merchandise journey across current channels (e-commerce, catalogs, inbound phone sales) and future commerce channels (marketplaces, live selling/video, other).
• Partner with Product & Technology and Marketing Operations teams to identify, prioritize, and support improvements in site navigation, search, filtering, product discovery, recommendations, and other commerce capabilities that improve conversion and customer engagement.
• Partner with teams to evolve future channel strategies.

Campaign & Merchandising Integration

• Collaborate with Marketing and Merchandising to align campaigns with category priorities and objectives.
• Ensure consistent storytelling, product prioritization, and offer strategies across campaigns.
• Help establish a common framework for:
  • product launches
  • seasonal initiatives
  • franchise campaigns
  • cross-channel promotions

Performance & Analytics

• Assortment and Category Evaluation and Monitoring:
  • Revenue
  • Margin
  • AOV
  • Product mix
  • SKU productivity
  • Promotional effectiveness

 

• Identify opportunities to optimize assortment, pricing, promotions, and channel performance.
• Provide recommendations supported by quantitative analysis and customer insights, then drive implementation cross-functionally.

Requirements

Educational Requirements

• 4-year degree in Business, Merchandising, Marketing, or another related field.

Experience and Skills

• 5–10+ years of experience in one or more of the following:

• Ecommerce
• Merchandising
• Product Marketing
• Commercial Strategy
• Category Management
• Direct-to-Consumer Commerce

• Demonstrated success in driving performance through data-driven decision making.

• Strong analytical and financial acumen.
• Experience working cross-functionally with multiple stakeholders.
• Excellent communication and presentation skills.

Preferred

Experience and Skills

• Direct marketing, Catalog, Multi-channel commerce or Phone sales experience.
• Experience with assortment planning, pricing strategy, and promotional optimization.
• Experience working in high-SKU environments.

Experience partnering with Product & Technology, Analytics, or Ecommerce Platform teams to improve commerce experiences, product data quality, taxonomy, search, navigation, or merchandising capabilities leveraging a robust and scalable PIM platform