Sr. Analyst

Senior Analyst, Analytics - Media Agency in NYC -- must be able to go in office 3x/week in NYC Why This Role Is Special Fast-Track Growth: You will work directly alongside the Analytics Manager and Director, gaining immediate, hands-on exposure to client strategy, advanced measurement methodologies, and test design from day one. True Ownership: You will manage reporting workstreams, directly shape client learning agendas, and be expected to bring your own analytical perspectives to the table. Culture of Curiosity: We heavily reward proactive initiative. If you spot a more efficient way to build a pipeline or deliver an insight, your voice will be heard. The Opportunity We are seeking a Senior Analyst who is highly analytical, deeply detail-oriented, and ready to take the lead on impactful data projects. In this role, you will manage the daily analytics and reporting operations across key client accounts, assist in designing sophisticated media tests, and transform raw data into highly compelling visual stories and dashboards. What You'll Do You possess a strong foundational understanding of digital media measurement, excel at manipulating large datasets, and know how to weave numbers into a clear, strategic narrative. Measurement & Reporting Campaign Analysis: Execute comprehensive campaign measurement frameworks, aggregating, cleaning, and evaluating cross-channel data to deliver punctual, error-free reports. Performance Narratives: Generate weekly, monthly, and post-campaign reviews equipped with strategic optimization tactics and clear performance storytelling. Dashboard Management: Build and optimize client-facing dashboards using tools like Funnel, Tableau, Salesforce Datorama, or Looker , ensuring data is visually intuitive and instantly actionable. Data Hygiene: Lead ongoing quality assurance (QA) processes to guarantee flawless data integrity across all deliverables. Learning Agendas & Testing Support Hypothesis Testing: Contribute to client learning agendas by helping to formulate core hypotheses, establish testing guardrails, and document performance benchmarks. Advanced Experimentation: Support the structural design and execution of media tests (including A/B, holdout, and lift studies), taking charge of data tracking and performance evaluation. Insight Synthesis: Distill complex test results into concise findings and strategic implications, contributing directly to client presentations and executive summaries.