SALES ASSOCIATE

Car Sales

Sells/leases new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.

Essential Duties

• Sells and delivers a minimum number of vehicles per month.
• Know the mission statement
• Understand and know the "Road to the Sale"
• Always have the Murphy Clipboard and approved documents on the clipboard
• Assist with 2nd delivery process
• Must wear Murphy Auto Group approved attire
• Writes complete sales orders and processes paperwork in accordance with dealership policies.
• Utilizes dealership sales control and follow-up systems.
• Attends product and sales training courses as requested by the sales manager.
• Keeps up to date on new products and services within the industry.
• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system.
• Conducts business in an ethical and professional manner.
• Satisfies the transportation needs of vehicle purchasers.
• Approaches, greets, and helps or direction to any customer who enters the dealership showroom or sales lot.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains fully product performance, application and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Exhibits a high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values and can explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title etc.).
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty and paperwork.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
• Schedules first service appointment.
• Follow up on all post-delivery items, tag/title work, "we-owes" and special requests to be sure that all customer expectations are met.
• Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains professional appearance.
• Other tasks as assigned.