Director, Brand Experience

Overview The Director, Brand Experience oversees the planning of all media campaigns across channels for a specific client. This person is a leader who contributes to the brand strategy and planning, builds solid relationships with clients and internal teams across all levels and functions, and acts as the day‑to‑day point of contact for senior‑level partners. The Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight. Responsibilities Maintain an in‑depth knowledge of current media industry news and brand business with a focus on upstream initiatives. Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives. Lead the team and client interaction, build, maintain, and grow client relationships and business. Apply experience to improve critical thinking across the portfolio and set appropriate learning agenda elements. Write and deliver strategies and POVs, and oversee the translation of these strategies into final audience plans. Work with analytics and research teams to identify and apply takeaways, and with investment and operations teams to ensure flawless implementation. Analyze client audience strategies and work with internal groups to lead business case development. Facilitate team building through collaboration, open communication, and focused project management to ensure timely completion of assignments. Provide vision, direction, management, and support to team members to align work with mission and goals. Demonstrate deep technical understanding and problem‑solving skills when necessary. Qualifications 8+ years of media planning experience. Previous management experience. Ability to strategically plan campaigns from audience determination through flight and implementation to align with clients’ strategic goals and benchmarks. Strong understanding of analytics to inform and validate planning and strategy. History of identifying media opportunities and presenting them to clients. Experience monitoring and recommending improvements to the entire media planning process. Ensuring adoption of best‑in‑class tools, techniques, and systems to deliver effective media processes. Portfolio management of paid media for a large brand. Excellent communication (written, verbal, and visual storytelling), diplomacy, and relationship building with creative decision‑making skills. Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support diverse talent and enable growth and thriving. The benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: USD $121,315.00 – USD $174,300.00 per year, determined by skills, qualifications, and experience. Temporary roles may be eligible for a freelancer/temporary employee medical plan and 401(k) after meeting eligibility criteria. EEO Statement All your information will be kept confidential according to EEO guidelines. #LI-RC1 #J-18808-Ljbffr Publicisgroupe