Marketing Specialist

Marketing Specialist

We are seeking a creative and motivated Marketing Specialist to help drive traffic, generate leads, and support the sales process for our home communities. This role reporting to the Director of Marketing will work closely with our sales and operations teams to improve how our homes are marketed online and to develop creative strategies that bring prospective buyers through the door.

This role is ideal for individuals interested in marketing, real estate, sales, or digital advertising who have hands-on experience generating leads and closing deals.

Responsibilities:

• Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms
• Assist in developing and managing Google Ads and digital advertising campaigns
• Create engaging flyers, brochures, and marketing materials
• Help produce photo and video content for homes and communities
• Develop creative strategies to increase walk-in traffic and appointment bookings
• Research and test new marketing channels to attract buyers

• Assist sales managers with lead follow-up and appointment scheduling
• Support the team during open houses and community tours
• Help track leads and marketing performance
• Assist with competitive market analysis

• Conduct competitive analysis of nearby communities and housing options
• Identify pricing trends and marketing tactics used by competitors
• Provide recommendations to improve marketing performance and sales conversion

Qualifications:

• Bachelor's degree required; degree in Marketing preferred
• One to two years of experience in Marketing, Sales, Real Estate, or a related field
• Knowledge in digital marketing and sales
• Experience running paid advertisements
• Experience with social media platforms and online marketplaces
• Basic skills in Canva, Google Ads, or similar marketing tools preferred
• Creative, organized, and comfortable working in a fast-paced environment
• Strong communication skills and willingness to interact with prospective buyers

• Hands-on experience in real estate marketing and sales
• Experience running digital advertising campaigns
• Exposure to lead generation and closing strategies
• Opportunity to build a portfolio of marketing campaigns and materials
• Mentorship from sales and marketing professionals

• Canva or Adobe design experience
• Social media marketing
• Knowledge of Google Ads / SEO
• Photography or video editing

Location: Skokie, IL (Preferred). Hybrid and open to work remotely

Compensation: $65,000 - $70,000/Annual (Based on experience)

Lakeshore embraces Diversity and Inclusion, and is an equal opportunity employer. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of background investigation including pre-employment drug screening. Lakeshore is a smoke-free and drug-free workplace, for the purpose of workplace safety. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.