Senior Director, Digital & Growth Marketing

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue. Senior Director, Digital & Growth Marketing As the Senior Director of Digital & Growth Marketing, you will lead the strategy, execution, and team driving our global digital performance engine. You will directly manage a high‑performing paid media and web experience team, while overseeing a global portfolio spanning digital advertising, web strategy, and a unified digital discovery framework (SEO, AEO, and GEO). In this role, you are responsible for driving a predictable enterprise pipeline, scaling our digital footprint, and optimizing how technical and business buyers discover and engage with our technology in an increasingly AI‑driven digital landscape. Goals Maximize Web Performance: Define and drive the experience strategy for our global web properties, turning them into high‑converting environments for technical buyers and enterprise executives. Drive Scalable Pipeline: Build an efficient, full‑funnel digital engine that systematically lowers customer acquisition costs while accelerating high‑intent enterprise pipeline. Advance Organic Discovery: Establish our brand as the authoritative source across traditional search (SEO), conversational query engines (AEO), and generative AI platforms (GEO). Lead and Grow Talent: Manage, mentor, and scale a team to build a world‑class digital and growth marketing operation. What You’ll Do Manage and Lead the Team: Directly manage the internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships. Manage Global Paid Media: Lead a team driving the strategic allocation and optimization of global paid media investments across paid search (Google Ads), paid social (LinkedIn), programmatic networks, and content syndication partners to maximise full‑funnel enterprise ROI. Experience leveraging AI‑driven tools to optimise targeting and bidding is required. Drive Web Experience & Optimization: Drive the strategy for the corporate website. Lead your web team to define UX/UI frameworks, conversion‑rate optimisation (CRO) testing roadmaps, and global localisation needs, delivering clear business requirements to the web engineering team. Partner with Engineering: Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page‑load speeds, accurate tracking, and seamless workflows. Lead SEO, AEO, & GEO Strategy: Continue to evolve our organic strategy to ensure our technical infrastructure and content are structured so that platforms like ChatGPT, Gemini, Perplexity, and Google AI overviews easily index and cite our technology. Execute Enterprise ABM: Partner with Field Marketing and Sales to launch targeted, high‑precision digital media campaigns aimed at key enterprise accounts. Analyse and Report Performance: Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership. What We’re Looking For Experience & Scale: 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries. Global Leadership & Team Management: Proven track record of building, motivating, and directly managing high‑performing, multi‑disciplinary teams across global regions. ABM & Cross‑Functional Collaboration: Demonstrated success running global ABM campaigns aligned with sales goals, with the ability to influence senior leaders across product, brand, demand, and operations to drive win‑win solutions. Technical Web & Discovery Expertise: A strong foundation in technical SEO coupled with a strategic understanding of AI‑driven discovery (AEO/GEO), alongside a history of partnering with technical engineering teams to manage web roadmaps. MarTech & AI Fluency: Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI‑driven optimisation or analytics tools. Creative Ideation: Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams for inspired, high‑impact campaign execution. Education: Bachelor’s of Science degree in Marketing, Business Administration, or a related field. Work Hours This position will require you to be available during core business hours. Work Location(s) & Travel Requirements This position is open to hybrid and remote work locations. The preferred locations for this role are San Francisco, CA; Denver, CO; New York, NY; and remote within the US. We may consider remote candidates across the US. This position may require travel as required by your role or requested by your manager. Fair Chance Ordinance Statement Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Salary The estimated salary range for this position is $209,560 to $288,000. Starting salary may vary based on permissible, non‑discriminatory factors such as experience, skills, qualifications, and location. This role may be eligible to participate in Fastly’s equity and discretionary bonus programs. Benefits Medical, dental, and vision insurance. Family planning, mental health support, Employee Assistance Program, and life, disability, and accident insurance. Flexible vacation policy and up to 18 days of accrued paid sick leave. 401(k) with company match and Employee Stock Purchase Program. 12 paid local holidays and 12 paid company wellness days. Why Fastly? We have a huge impact. Fastly is a small company with a big reach, supporting a growing number of open‑source projects and initiatives. We value diversity and are committed to an inclusive environment where employees feel comfortable being authentic. We are passionate. Fastly employs a wide variety of people—authors, pilots, skiers, parents, coffee connoisseurs—and we celebrate individuality. Application Process We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit, please apply. A fully completed application and resume or CV are required. All job applications must be submitted through our official careers site at We will never request sensitive information such as your Social Security number, bank account, or credit card information during the application process. All official communication will come from a fastly.com or recruiting.fastly.com email address. Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements, and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter or the Fastly Employee Relations team at View email address on click.appcast.io or View phone number on click.appcast.io. Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy. Please see our privacy notice for job applicants. #J-18808-Ljbffr