Senior Product Manager (Private Label)

Senior Product Manager (Private Label)

Location: Pittston, PA

Business Unit: Marketing

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Location: Pittston, PA. This is a hybrid position with Tuesdays and Thursdays onsite.

Senior Product Manager (Private Label) at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What-s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Hybrid Work Environment

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

Position Summary:

The Senior Private Label Product Manager is responsible for leading the strategy, development, sourcing, and lifecycle management of Benco Dental-s private-label portfolio across multiple categories. This role drives innovation, revenue growth, and margin performance while ensuring delivery of high-quality, clinically relevant products aligned with Benco-s brand and operational standards.

As a senior leader, this position influences cross-functional teams and enterprise initiatives, partners closely with vendor networks, and plays a key role in shaping long-term private-label strategy, sourcing direction, and portfolio expansion. The role serves as a strategic advisor to leadership while executing end-to-end product initiatives from concept through commercialization.

Do YOU Possess These Skills and Attributes?

• Advanced analytical and financial insight.

• Strategic thinking and portfolio planning capabilities.

• Executive-level communication and presentation skills.

• Strong leadership and stakeholder influence skills.

• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

• Strategic leadership and execution

• Customer and market orientation

• Cross-functional influence and collaboration

• Financial ownership and accountability

• Innovation and continuous improvement

Do These Responsibilities Interest YOU?

Strategic Leadership & Portfolio Ownership

• Lead long-term strategy and roadmap development for Benco Dental- and ValuLine- private-label portfolios.

• Identify high-impact growth opportunities through market analysis, customer insights, and competitive benchmarking.

• Drive category expansion, portfolio optimization, and product rationalization initiatives.

• Provide strategic recommendations to leadership on investment priorities and portfolio direction.

Product Development & Commercialization

• Lead complex product development initiatives from ideation through commercialization and lifecycle management.

• Define product requirements, positioning, and pricing strategies aligned with financial and customer objectives.

• Oversee packaging, branding, regulatory alignment, and product documentation.

• Partner with Marketing and Sales to develop go-to-market strategies, sales enablement tools, and launch plans.

Vendor Strategy & Sourcing Leadership

• Establish and lead global sourcing strategies to ensure cost competitiveness, supply continuity, and risk mitigation.

• Negotiate complex vendor agreements, pricing structures, and long-term supply contracts.

• Strengthen strategic supplier relationships and evaluate new manufacturing partners.

• Lead initiatives related to cost optimization, tariff mitigation, and supply diversification.

Cross-Functional Leadership

• Serve as a senior liaison across Sales, Marketing, Supply Chain, Quality, Finance, and Operations.

• Influence and align stakeholders across departments to deliver strategic product initiatives.

• Mentor and guide junior product managers and cross-functional team members.

• Support enterprise initiatives, planning cycles, and executive-level presentations.

Financial Ownership & Performance Management

• Own financial performance across assigned categories, including revenue, margin, and lifecycle profitability.

• Develop business cases and investment models to support new product initiatives and sourcing strategies.

• Monitor KPIs, product adoption, and portfolio health to drive continuous improvement.

• Support annual planning, forecasting, and long-range financial strategies.

Customer, Market & Innovation Focus

• Champion the voice of the customer and clinical relevance across product decisions.

• Monitor industry trends, emerging technologies, and competitor strategies.

• Drive innovation initiatives to strengthen Benco-s private-label differentiation and value proposition.

Do YOU Meet These Requirements?

Education:

• Bachelor-s degree in Business, Marketing, Supply Chain, Life Sciences, or related field required.

Experience:

• 4-6+ years of product management, category management, sourcing, or related experience.

• Experience in private-label, healthcare, dental, medical, or consumable product environments preferred.

• Proven success leading complex product launches and cross-functional initiatives.

• Experience managing vendor negotiations and strategic supplier relationships.

Who We Are: It-s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930-a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking -What does the customer want?-

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here ( to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.

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