Vice President of Growth
Feeld
VP Of GrowthAt Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.We're looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM. This role is not about optimizing channels in isolation or chasing short-term gains. It's about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value.You're a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly. You're highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience.You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels. You care as much about how we grow as how fast we grow.What You Will Do:Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scaleOwn the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworksBuild and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeysAudit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testingDesign and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagementDevelop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiencesDrive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamicsEstablish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strengthBuild and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaborationChampion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience
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