Growth Strategist

Job Description

Job Description

We Are:

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

We are looking for a Growth Strategist to join our team. You will act as a CMO for some of our key clients. You must have a Growth Marketing background and have the right mix of analytical, creative and strategy chops in your DNA. Additionally, you must have experience with product and multiple marketing channels.

• Act as an on-demand CMO for some of our key brands.
• Own brand goals and growth metrics and report back on the client's/account business growth.
• Lead omni-channel marketing strategies, with a heavy focus on both paid and organic performance, across a portfolio of medium to large enterprise clients spanning multiple industries
• Proactively dig into client’s data to identify opportunities for testing and optimization across acquisition and retention channels.
• Execute project plans and deadlines to achieve all marketing objectives on time and within established budgets.
• Manage and collaborate with internal and external team members to achieve overall client KPIs/ objectives.
• Present strategies and performance updates directly to client stakeholders, including marketing directors, VPs, and C-suite contacts
• Collaborate with internal content, creative, and paid media teams to ensure integrated campaign execution
• Stay ahead of algorithm updates, AI search developments, and emerging AEO best practices, bringing new thinking proactively to clients and internal teams

Requirements

• A growth marketing superstar with 5+ years of proven experience in digital, performance marketing & product growth (experience in D2C or B2B Saas is a major plus), specifically in the following areas:
• Paid Search and Paid Social
• AEO/AI Search
• Marketing Strategy
• 2+ years experience managing a team.
• Have owned full acquisition, demand, or lead generation funnel and reported back on performance.
• Have owned full upsell and renewal processes for client retention. 
• Strong experience with top-of-funnel and bottom of funnel (required to have experience in both).
• Understanding of how LLMs surface and cite brand content, and a clear point of view on how to position clients for AI-driven search visibility
• Experience in owning 3rd party relationships and presenting results to business partners at all levels.
• Able to lead multi-disciplinary marketing campaigns end-to-end, own successes and learnings, and report back on strategic growth metrics.
• Tech and data-savvy with the ability to jump into Web Analytics platforms or Data Visualization Platforms.
• Have excellent organizational, communication, and project management skills.
• Have proven experience and a solid track record in managing Facebook Ads and Google Ads (must have managed big budgets).
• Strong Project Management background is a major requirement.
• Marketing automation experience with industry standard tools.
• Curious and always learning.
• Exceptional storyteller.

• Experience working with Product, Data Science, and Performance marketing teams.
• 5+ years experience in Paid Performance Marketing 
• 2+ years experience in Sales or Business development
• Strong analytics background and knowledge of marketing analytics tools.

Benefits

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed.  NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $90,000-$110,000 .

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization. 

BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!