Content & Brand Ambassador Coordinator

Job Description

Job Description

Content & Brand Ambassador Coordinator

Company: Diamond Care Group

Diamond Care Group is the parent company of The Palms at Sebring, The Palms at Venice, and Palms Home Care , proudly serving seniors throughout Florida through exceptional skilled nursing, rehabilitation, assisted living, and home care services. Our mission is to enrich lives through compassionate care, meaningful relationships, and a commitment to excellence.

We believe every resident has a story worth telling, every employee deserves recognition, and every milestone deserves to be celebrated. We are seeking a creative, motivated, and passionate Content & Brand Ambassador Coordinator to help bring those stories to life while building a strong and recognizable brand across all Diamond Care Group locations.

Why This Role Matters

Every day, our teams create moments that inspire hope, celebrate recovery, and demonstrate compassion. As our Content & Brand Ambassador Coordinator, you will be responsible for capturing those moments and sharing them with the communities we serve.

This is more than a social media position—it is an opportunity to shape the public image of Diamond Care Group, strengthen employee pride, support recruitment efforts, and showcase the exceptional care happening in our facilities every day.

Position Summary

The Content & Brand Ambassador Coordinator will lead content creation and brand storytelling across all Diamond Care Group locations. This individual will travel to each facility to create professional photo and video content while building and mentoring a network of facility-based Brand Ambassadors who will help capture authentic day-to-day moments throughout the year.

The ideal candidate is equal parts storyteller, marketer, photographer, videographer, and coach. They enjoy creating engaging content, teaching others, and developing systems that ensure our brand remains active, authentic, and consistent.

Key Responsibilities

Content Creation

• Travel to Diamond Care Group locations to capture professional photography and videography.

• Produce engaging content for Facebook, Instagram, LinkedIn, TikTok, YouTube, websites, recruitment campaigns, advertising, and internal communications.

• Capture authentic stories that highlight:

  • Resident success stories and rehabilitation journeys

  • Employee recognition and appreciation

  • Community events and outreach

  • Volunteer activities

  • Facility life and resident engagement

  • Educational healthcare topics

  • Career opportunities and workplace culture

  • Holiday celebrations and special events

• Edit photos and videos into polished, engaging content.

• Publish high-quality content that reflects the Diamond Care Group brand.

Marketing & Brand Development

• Develop and maintain a company-wide content calendar.

• Collaborate with facility leadership to identify meaningful stories and marketing opportunities.

• Support recruitment marketing by highlighting employee culture and career growth.

• Help strengthen Diamond Care Group’s reputation through authentic storytelling.

• Ensure all content complies with HIPAA, resident privacy requirements, consent policies, and company branding standards.

• Stay current on social media trends and introduce innovative ideas to keep content fresh and engaging.

Analytics & Continuous Improvement

• Monitor social media performance, engagement, and audience growth.

• Evaluate content effectiveness and recommend improvements based on analytics.

• Develop creative campaigns to increase community awareness, employee engagement, and brand recognition.

Qualifications

• Experience creating professional social media and marketing content.

• Strong photography and videography skills.

• Experience editing short- and long-form video content.

• Proficiency with Canva, CapCut, Adobe Creative Suite, Final Cut Pro, or similar editing software.

• Familiarity with AI-assisted creative tools such as ChatGPT, Canva AI, Adobe Firefly, or similar platforms is a plus.

• Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.

• Excellent communication, presentation, and coaching skills.

• Highly organized with strong project management and time management abilities.

• Self-motivated, creative, and capable of working independently.

• Ability to travel periodically between Diamond Care Group locations throughout Florida.

• Experience in healthcare, senior living, hospitality, or employer branding is preferred but not required.

What Success Looks Like

Success in this role means creating a sustainable, engaging, and scalable content program that reflects who we are as an organization.

A successful Content & Brand Ambassador Coordinator will:

• Maintain a consistent publishing schedule across all company platforms.

• Build and support an active network of trained Brand Ambassadors at every location.

• Produce high-quality, authentic content that tells the Diamond Care Group story.

• Increase social media engagement, audience growth, and community awareness.

• Strengthen recruitment efforts through compelling employer branding.

• Create an organized content library for future marketing initiatives.

• Help position Diamond Care Group as one of Florida’s leading providers of senior care services.

Why Join Diamond Care Group?

At Diamond Care Group, your creativity will have purpose. You’ll celebrate lives, recognize extraordinary employees, support meaningful causes, and help families discover communities where compassion comes first.

We value innovation, collaboration, and fresh ideas. You’ll have the opportunity to shape our brand, influence our digital presence, and leave a lasting impact on the communities we serve.

If you’re passionate about storytelling, creating meaningful content, and building a brand that makes a difference, we’d love to have you on our team.