Public Relations/Social Media Specialist

JOB DESCRIPTION

PUBLIC RELATIONS and SOCIAL MEDIA SPECIALIST FLSA Status: Exempt Full-Time Pay Grade: M-11

SUPERVISION

Supervision Received: Works under the broad supervision of the Communications Director. Supervision Given: None.

DESCRIPTION

An incumbent in this position is responsible for compiling information and data, organizing, planning, coordinating, publishing and assisting with activities as needed to promote the City of Pontiac and targeted events as needed. This position will place heavy emphasis on maintaining social media presence and event promotion/planning. Has regular daily contact with personnel, administration partners, organizations and residents in capacity of fulfilling information requests and promoting city activities. Works with a variety of digital and electronic equipment to facilitate promotions including, but not limited to, computers, cameras (broadcast and still), projectors, printers, lighting, etc.

ESSENTIAL FUNCTIONS

The essential functions of duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment of the position. Assist departments with marketing and promotion as needed, including acting as an ambassador to the property, collaborating with representatives of other organizations, interacting with media as needed and assisting in the planning and execution of events. Develop and implement social media posting strategy consistent with operational goals on coordination with Administration and Director. Write effective copy for press releases, website, social media and promotional literature. Responsible for developing, scheduling and monitoring activity on digital platforms, assessing feedback and responding in accordance with best practices as set forth by industry standards. Assist with creative on digital platforms including: scheduling photographic and video shoots, coordinating information/images with subject matter experts, graphics creation, editing, etc. Monitors and maintains social media assets, consistent brand utilization and promotions in support of administration initiatives. Assist with setting up equipment (at City and scheduled event locations) as required. Implement measurement tools to quantify and grow social media presence and other communications strategies in accordance with strategic plan. Ensures regulatory compliance within area of responsibility and reporting potential issues to management. Maintains strict confidentiality in all departmental matters. Ability to adapt to changing situations, collaborate with personnel and solve problems. Experience with Photoshop (basic skill) and other digital desktop publishing software. Experience working MAC computer systems and digital camera equipment. Ability to speak, write and translate Spanish a plus. QUALIFICATIONS Bachelor of Arts with a focus on digital marketing, communications, journalism or some focus on print production. In lieu of a Bachelor's degree, the equivalent to at least five years full-time professional experience (portfolio required) working for a public relations or marketing agency, news outlet, government office or non-profit. Strong oral and interpersonal skills, can communicate professionally, effective and concisely with ease. Sharp writing skills. Has some experience drafting formal media-facing and executive-ready documents. Excellent organizational skills and meticulous attention to detail. Proven ability to juggle multiple tasks, prioritize your to-do list, be resourceful and complete responsibilities in a fast-paced environment. Understand timelines and plan accordingly to meet deadlines. Ability to adapt to changing situations and problem solve. Experience with PR platforms including Cision and/or Trendkite. Experience with Photoshop (basic skills) marketing. Spanish preferred but not required.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Minimal physical effort is required to perform work under typical office conditions. While performing the duties of this job, the employee is regularly required to sit and stand; must regularly lift or move items up to 25 pounds and occasionally lift or move up to 50 pounds. Be able to clearly hear constituents when speaking in person or on the telephone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and requirements of the job change. City of Pontiac Michigan