Director, Brand Activation

CULTIVATE A BETTER WORLD Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone. THE OPPORTUNITY Reporting to VP Brand Marketing, the Director of Brand Activation will oversee all regional/local marketing plus a team of 8 in the field, including 5 Brand Activation Managers and a Community Fundraising team. WHAT YOU’LL DO Lead all Regional/Local Marketing efforts, including New Restaurant Openings, Local Catering efforts, Community Marketing, etc. Lead Regional/Local Marketing Plans to support National Marketing Calendar & Brand Strategy, leverage unique Regional/Local Marketing opportunities, and support Local field teams to drive sales and shape brand perceptions Lead Local Catering Marketing teams to grow sales layer Lead Community Marketing, including Chipotle’s Fundraising Program that has raised over $100MM during the span of the program and other philanthropic efforts that deliver on Chipotle’s purpose to Cultivate a Better World Support HR Recruitment marketing to build employer brand image and meet staffing KPIs Manage team of 5 Brand Activation Managers and 3 Community Fundraising Managers and Coordinators WHAT YOU’LL BRING TO THE TABLE Bachelor's Degree (BA/BS) from 4-year college or university. MBA/Masters preferred 8+ years’ experience in a cross-channel local/regional/field marketing environment; Restaurants/Retail (preferred) 5-8 years’ supervisory experience preferred Proficient with MS Office - Excel, Word, PowerPoint, & Outlook Lead Local/Regional integrated brand marketing and cross-channel advertising strategies, Fundraising program, and team of 14 PAY TRANSPARENCY A reasonable estimate of the current base pay range for this position is $150,000.00–$222,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit for more details. WHO WE ARE Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply. Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact View email address on click.appcast.io if you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests. Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit