Ecommerce & Digital Marketing Lead (multiple positions)

Job Duties Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands. Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart. Lead digital consumer marketing initiatives, including on‑site advertising and social media activation. Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience. Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness. Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends. Collaborate closely with cross‑functional and global teams to ensure alignment and execution across channels. Background checks and drug testing are required. Requirements Employer will accept a master's degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media‑marketing in the pet food industry. Experience must also include 4 years of hands‑on experience in each of the following: Managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P & 3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid‑to‑large assortment (500+ SKUs). Managing a mid‑to‑large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync. Creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms. Managing P&L of a mid‑to‑large assortment (500+ SKUs) from a multi‑brand product portfolio in an eCommerce environment. Establishing and tracking KPIs to evaluate performances and measure success. Managing and leading teams. Salary Range : $166,088.00 – $181,700.00 / Annually. The salary range reflects the numerous factors considered in hiring, including education, skills, work experience, and certifications. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on overall well‑being, including health benefits, retirement and financial well‑being, time‑off programs, wellness support, and perks. Benefits may vary by role, country, region, union status, and other employment factors. You may also be eligible to participate in an annual incentive program. #J-18808-Ljbffr General Mills, Inc