Lead, Marketing Analytics

Lead, Marketing Analytics Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. We are proud to be the vacation‑industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. Royal Caribbean Group’s Commercial Planning Team has an exciting career opportunity for a full time Lead, Marketing Analytics reporting to the Sr Manager, Marketing Analytics. This position will be working onsite from Miami. Position Summary Silversea Cruises is seeking a meticulous and enthusiastic Lead, Marketing Analyst to join our dynamic team. The ideal candidate will own the measurement, analysis, and optimization of our marketing initiatives with a particular focus on paid media campaigns across traditional and digital channels. You will work closely with marketing teams and agencies to ensure our marketing investments are delivering maximum impact through data‑driven decision‑making, leveraging marketing data to influence strategy and deliver measurable results. Essential Duties and Responsibilities Develop and implement comprehensive analytical frameworks to evaluate marketing campaign performance across multiple channels, with emphasis on paid media. Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess marketing and campaign success. Continuously monitor media and advertising campaign performance including campaign structure, media selection, and creative performance; leverage findings to optimize marketing spend. Ensure data accuracy, maintain data quality standards, and troubleshoot tracking issues across analytics platforms. Partner with marketing operations to integrate data across marketing automation platforms, CRMs, and analytics tools. Collaborate with media and marketing teams (including agencies and internal stakeholders) to provide insights that inform campaign strategy, targeting, budgeting, and overall marketing direction. Partner with cross‑functional marketing analysts (e.g., eCommerce, customer marketing, content) to understand interdependencies and the overall impact of various marketing initiatives. Utilize tools such as Google Analytics, Adobe Analytics, Power BI, and platform‑specific dashboards to create comprehensive reports and dashboards for stakeholders. Conduct deep‑ dive analyses to identify trends, opportunities for optimization, and areas of underperformance across marketing initiatives. Serve as technical lead for media tagging, tracking, and creative data implementation. Connect with eCommerce and other teams to determine appropriate tagging structures and data architecture. Support A/B testing and experimentation efforts to improve messaging, audience targeting, creative, and bidding strategies. Stay current with industry trends, new features, and best practices in marketing analytics tools and methodologies. Present findings and strategic recommendations clearly to stakeholders and senior leadership. Qualifications, Knowledge and Skills Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field. 6+ years of experience in marketing analytics, digital marketing analytics, or paid media analytics. Expertise in analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, SQL, and Excel. Proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms). Solid understanding of attribution models, conversion tracking, and multi‑channel attribution. Analytical and problem‑solving skills with the ability to translate data into actionable insights. Excellent communication skills for stakeholder presentations and strategic discussions. Team Player: Ability to work collaboratively in a fast‑paced, team‑oriented environment. Organization: Exceptional organizational and multitasking abilities. Experience with lead forecasting and predictive modeling for demand generation campaigns (Nice to Have). It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. No immigration sponsorship offered. #J-18808-Ljbffr Royal Caribbean Group