Senior Product Marketing Manager, Compliance Solutions

Sr. Product Marketing Manager, Compliance Solutions Location: Palo Alto, CA or NYC or Charlotte, NC (hybrid preferred) Intapp (NASDAQ: INTA) is the leading AI platform for investment and professional services firms, helping them grow, manage risk, and run profitably. Intapp Conflicts, Intake, Terms, Walls, and Employee Compliance help firms accept new business faster, manage client risk more effectively, and ensure firmwide compliance with professional and regulatory obligations. Intapp Celeste, our AI-native agentic platform, automates firm workflows while enforcing the professional compliance and confidentiality standards these firms are held to. Together they put governed AI to work on the risk decisions firms make every day, at the speed the business expects.

You’ll drive product marketing for Intapp's compliance solutions, primarily those for law firms while helping shape solutions for accounting, consulting, and financial services firms with similar obligations. You’ll lead the positioning strategy for these areas, run launches, and design the enablement that makes sellers credible with general counsels, firm operations leaders, and the new business intake teams who own these decisions. Compliance is established, trusted, and deeply embedded in how firms operate; pairing it with agentic AI, new packages, and new pricing constructs is how we change what a firm expects from its risk technology.

Expect the pace and ambiguity of an early-stage motion, backed by the distribution, client relationships, and data advantages of the category leader. This position is an individual contributor role reporting to a Director of Product Marketing. You'll work where product strategy, positioning, and field activation meet: you set the direction for how risk and compliance buyers hear about Intapp, and you turn what the field learns back into differentiation, packaging, and roadmap influence.

What you will do

• Lead positioning and differentiation for Intapp’s compliance solutions.
• Develop the positioning framework and persona narrative across the buying committee.
• Build outcome-led value propositions that connect to measurable risk reduction and faster acceptance, and pressure-test them with sellers, clients, and win/loss data rather than internal consensus.
• Bring winning competitive stories to life.
• Synthesize the full competitive landscape into strategic implications, build the differentiated win narrative and the proof points behind it, collaborate with product on where to differentiate, and advise sellers on how to win.
• Sharpen the governed AI narrative. No firm will let AI near a conflicts decision or an ethical wall without knowing how it is governed, audited, and explained. Own the story for how Intapp clears that bar, and equip sellers to handle the question before it becomes an objection.
• Develop the go-to-market strategy. Design and execute multi-motion GTM plans across a five-product line, connect each to a business objective, and contribute to pricing and packaging end to end, including how the line is bundled, cross-sold, and priced with usage-based mechanics such as AI credits.
• Orchestrate complex launches. Run multi-product releases across product, sales, marketing, and post-sales, and continuously improve reusable launch frameworks the rest of the team adopts.
• Scope solutions to gaps before they surface.
• Design the enablement and readiness program. Build the curriculum and resources that make sellers and client success credible in a risk conversation, and measure effectiveness through usage, knowledge retention, and field feedback rather than training completion.
• Be the external voice for the area. Drive Intapp's thought leadership point of view on firm risk and governed AI, own analyst relations and press narratives, build the reference program in a market where clients are private about risk, and partner with marketing on content strategy.
• Design the measurement framework. Connect GTM activity to pipeline and revenue outcomes, identify where the motion is leaking, and act on it with minimal manager input.
• Raise the bar around you. Contribute to a product marketing culture of peer-to-peer mentoring and knowledge sharing across discovery, positioning, and launch craft.

What you will need

• 4+ years in B2B product marketing, solutions marketing, or a related GTM role in enterprise SaaS, including a product area whose positioning and launches you owned independently.
• Risk and compliance domain expertise. Working fluency in why it matters, the consequences when something goes wrong, and who it matters to in professional and financial services firms.
• Enough credibility to hold a conversation with a general counsel or chief operations officer, not just to brief a seller about one.
• Exceptional writing and storytelling. You can turn a governed AI capability and a multi-product commercial model into a clear, confident story for a risk buyer and a usable talk track for a seller.
• Launch leadership. Youve owned complex or multi-product launches across product, sales, marketing, and post-sales, and youve built frameworks that other people reused afterward.
• Data-driven. Youre comfortable working with GTM performance data, pipeline, win/loss, usage, and adoption metrics, and turning it into a clear recommendation rather than a dashboard.
• Seller EQ and empathy. Youve built playbooks, battlecards, and objection handling that sellers actually adopted, and you check whether they land instead of assuming they do.
• Client empathy. You spend time with clients directly, seek out unfiltered feedback and win/loss detail, and change your work based on what you find.
• You understand that a risk buyer is conservative by mandate, not by temperament, and you build narratives that respect that rather than argue with it.
• Influence without authority across Product, Pricing, Sales, and Marketing, and the judgment to operate independently in an early-stage motion where priorities shift fast and the playbook is still being written.
• Bachelor's degree required.
• Experience inside or selling to a law firm, or in risk and compliance technology, is a strong plus.

What you will gain

• Expand your skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
• Enjoy where you work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
• Support what matters most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most.
• We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.
• Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

#LI-JW1 Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included.

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.

Intapp builds AI software to power the world’s top investment, legal, and consulting firms. Our clients face unique challenges: they must track and manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal information. We develop software specifically for these needs, helping firms find and win business, onboard clients safely and manage risk, deliver exceptional work, and capture full value.

Intapp created Celeste, an agentic AI platform for professional firms that combines firm-specific context, workflow automation, and built-in compliance. Using prebuilt or custom agents, Celeste helps professionals execute critical workflows faster and more consistently while respecting proprietary knowledge, access controls, and regulatory requirements. It is designed to work within a firm’s data, terminology, playbooks, and governance framework. Today, more than 2,700 firms worldwide rely on Intapp, including 95 of the Am Law 100, 16 of the top 20 accounting firms, and more than 1,700 private capital, investment banking, and real assets firms. Intapp has helped firms achieve measurable impact - from 25% more pitch opportunities to 55% faster client onboarding - turning intelligence into competitive advantage.

Founded in 2000 and headquartered in Palo Alto, California, Intapp completed a successful IPO on June 30, 2021 (NASDAQ: INTA). Alongside a global ecosystem of partners, Intapp accelerates innovation and integration, ensuring our clients are always at the forefront of transformation.