Associate Product Manager

Associate Product ManagerAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.The OpportunityThe Associate Product Manager position works out of our Austin, TX location in the Cardiac Rhythm Management Division. This is a fully onsite role. As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.Abbott Cardiac Rhythm Management Global Marketing is looking for a strong individual that wants to make a difference in the Transvenous Pacemaker space. In this role, you will own a critical part of the commercialized transvenous pacemaker & accessories portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.What You'll Work OnManage LV product downstream marketing globally for assigned products and/or markets, providing marketing strategy, guidance, and support.Generate expert level brand, market, and competitive analysesDevelop annual marketing plans to grow product sales, profit, and shareCreate and execute marketing campaigns that generate measurable winsCollaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plansWork closely with the U.S. Commercial team & Finance to ensure alignmentGain buy-in from commercial leadership and ensure execution of marketing plansForecast product demand and sales for monthly, quarterly, and annual financial planningCreate competitive marketing strategies and tactics that defend and take shareCollaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basisCollaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagementCollaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales executionLead new LV product launchesLead cross-functional teams in the development and execution of product launch plans and critical milestonesIdentify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications teamCollaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launchesIdentify market entry strategies with the Reimbursement teamDevelop podium and publication plans with the Clinical teamCreate market development plans with global marketing teamsWork with the education team in developing field and physician training plans and ensure optimal training executionCreate and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targetingForecast launch demand to ensure adequate product supplyDevelop KOL strategy and create physician champions for the productCollaborate with Public Affairs in deciding and executing appropriate media communicationsTrack and report launch progress to senior leadership and key stakeholders regularlyEducation and Experience You'll BringBachelor's degree Related field or an equivalent combination of education and work experienceMBA preferredMinimum 2-4 years of related work experience with a strong understanding of specified functional areaTypically requires 2+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position.Solid understanding and application of business concepts, procedures and practices.Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations.Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.Exercises judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions.Has a sound knowledge of a variety of alternatives and their impact on their business unit.Willing to travel 40%Preferred ExperienceStrong written and verbal communication capabilities requiredMust know how to win friends & influence peopleMust be proactive and results orientedProficiency with Microsoft Office suite of applicationsClass III device product launch experience is strongly preferredDemonstrated strategic thinking, and analytical skillsThe base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.