Ecommerce Marketing Manager

E-Commerce Marketing Manager The E-Commerce Marketing Manager is responsible for driving digital growth, optimizing online sales channels, and enhancing the customer experience across multiple e-commerce platforms. This role combines digital marketing, e-commerce strategy, website optimization, marketplace management, and cross-functional collaboration to support scalable business growth. The ideal candidate has experience managing direct-to-consumer (DTC) e-commerce operations, executing data-driven marketing campaigns, and partnering with technical teams to deliver high-performing digital commerce solutions. Responsibilities Develop and execute comprehensive e-commerce marketing strategies to increase online revenue, customer acquisition, and customer retention across multiple digital channels. Manage product catalogs, product listings, SEO optimization, merchandising, and digital content across platforms including Shopify, Amazon, and other online marketplaces. Oversee website enhancements, platform integrations, user experience improvements, and ongoing optimization initiatives to maximize conversion rates and online performance. Plan, launch, and optimize digital marketing campaigns across paid search, Google Ads, Meta Ads, email marketing, social media, and other performance marketing channels. Analyze website traffic, campaign performance, customer behavior, and key performance indicators using analytics tools to identify opportunities for continuous improvement. Lead A/B testing initiatives, promotional campaigns, personalization strategies, and customer lifecycle marketing programs to improve engagement and conversion. Collaborate with manufacturing, inventory, operations, fulfillment, and logistics teams to ensure accurate product availability, efficient order processing, and an exceptional customer experience from purchase through delivery. Partner with developers, designers, and cross-functional stakeholders to define website functionality, integrations, APIs, data architecture, and digital commerce enhancements. Evaluate and recommend e-commerce technologies, applications, and digital solutions that improve operational efficiency, scalability, and customer experience. Serve as a strategic advisor by aligning digital commerce initiatives with business objectives, revenue growth, and long-term e-commerce strategy. Qualifications Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, Communications, or a related field, or equivalent professional experience. Three or more years of experience in e-commerce marketing, digital marketing, or online marketplace management. Hands-on experience managing Shopify, Amazon Seller Central, or similar e-commerce platforms and marketplace ecosystems. Strong knowledge of SEO, SEM, Google Ads, Meta Ads Manager, email marketing platforms such as Klaviyo, and digital analytics tools including Google Analytics. Experience managing product information, inventory synchronization, product lifecycle management, and online merchandising. Strong understanding of website optimization, conversion rate optimization, customer journey mapping, and user experience best practices. Ability to interpret data, build reports, monitor key performance indicators, and make data-driven business decisions. Experience collaborating with software developers and technical teams on APIs, integrations, custom functionality, web technologies, and digital infrastructure. Excellent project management, communication, organizational, and stakeholder management skills. Self-motivated professional with strong analytical thinking, problem-solving abilities, and a passion for continuous improvement. Desired Qualifications Experience within manufacturing, fulfillment, distribution, supply chain, or logistics environments. Knowledge of customer relationship management (CRM) platforms, marketing automation, and customer retention strategies. Experience with omnichannel commerce, direct-to-consumer (DTC) business models, and multi-marketplace selling. Familiarity with ERP systems, inventory management software, and fulfillment technology integrations. Experience developing long-term digital growth strategies, technology roadmaps, and scalable e-commerce solutions. Professional certifications in Google Ads, Google Analytics, Shopify, Meta, or other digital marketing platforms are preferred. #J-18808-Ljbffr