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Senior Brand Manager

NextPlay Jobs

Our client, a rapidly growing consumer products company, is seeking a Senior Brand Manager to lead brand strategy, product launches, and portfolio growth across multiple brands. This is a high-impact role for a strategic marketer who enjoys owning the full brand lifecycle- from positioning and go-to-market planning to retail execution and performance analysis. Key Responsibilities Lead brand strategy, positioning, messaging, and execution across multiple brands Drive product launches and cross-functional go-to-market initiatives Partner with creative agencies and internal stakeholders to develop impactful marketing programs Create sales, retail, and trade marketing materials that support business growth Analyze consumer, market, and sales data to identify opportunities and inform strategy Ensure consistent brand presence across all channels and touchpoints Qualifications 5+ years of brand management, marketing, or related experience Proven experience managing brands from strategy through execution Strong cross-functional leadership and project management skills Experience with product launches, trade marketing, and creative development Data-driven mindset with strong analytical capabilities Experience in a regulated, compliance-focused, or highly structured industry is a plus Background in high-growth or fast-paced environments preferred If you're a strategic brand leader who thrives on building brands, launching products, and driving market growth, we'd love to connect. #J-18808-Ljbffr

Vacancy posted 1 day ago
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