Digital Commerce Manager

(Direct-to-Consumer & Marketplace Operations) Reports To: Senior Marketing Manager Company Overview Westfield Outdoors is a leading Indianapolis-based company specializing in durable goods manufacturing and international importing services. Our focus lies in outdoor leisure products, including camping furniture, tents, shelters, backpacks, trekking bags, soft coolers, pet products, baby products, hunting accessories, fishing tackle, and patio furniture. As a global leader in OEM and private-label manufacturing for the outdoor industry, Westfield Outdoors is committed to delivering innovative, high-quality products while expanding our portfolio of owned brands and direct-to-consumer capabilities. Position Summary The Digital Commerce Manager is responsible for supporting the growth and execution of Westfield Outdoors’ direct-to-consumer ecommerce business and marketplace channels. This role manages day-to-day digital commerce operations across Shopify, Amazon, Walmart Marketplace, and related digital platforms while coordinating with internal teams and third-party partners to drive sales growth, conversion, and brand consistency. This position serves as a key operational leader within the digital commerce function, overseeing ecommerce execution, digital merchandising, marketplace coordination, promotional activity, advertising support, and performance reporting. The ideal candidate is highly organized, analytical, detail-oriented, and comfortable managing multiple priorities within a fast-paced consumer products environment. The Digital Commerce Manager will directly manage the eCommerce Marketing Associate while coordinating closely with external digital advertising partners, marketplace management teams, creative resources, and internal cross-functional departments. Key Responsibilities Direct-to-Consumer Ecommerce Management Manage day-to-day execution and performance of Shopify-based ecommerce platforms. Coordinate product launches, promotions, merchandising updates, and onsite content execution. Monitor website performance, conversion trends, customer experience, and merchandising opportunities. Partner with internal creative and UX resources to support continuous improvement of ecommerce performance and usability. Assist with pricing updates, promotional calendars, inventory visibility, and product assortment management. Marketplace Coordination & Execution Coordinate marketplace activities across Amazon and Walmart Marketplace alongside internal and third-party operational partners. Support management of product listings, enhanced content, digital assets, keywords, and promotional execution. Monitor marketplace performance, account health, listing issues, suppressions, and customer-facing content quality. Collaborate with HFDT marketplace teams to support inventory visibility, promotional programs, product launches, and operational alignment. Help ensure marketplace execution aligns with Westfield Outdoors’ brand standards, pricing strategy, and channel objectives. Digital Advertising & Campaign Support Coordinate with external digital advertising partners supporting Google, Meta, Amazon Advertising, Walmart Connect, and related paid media platforms. Assist with campaign planning, promotional alignment, asset coordination, and reporting reviews. Monitor advertising performance metrics including ROAS, ACOS, CTR, conversion rate, and revenue trends. Support optimization efforts through reporting, competitive monitoring, and performance analysis. Analytics & Reporting Prepare and maintain weekly and monthly reporting related to ecommerce, marketplaces, advertising performance, and promotional activity. Monitor key ecommerce KPIs including traffic, conversion rate, average order value, revenue performance, and advertising efficiency. Assist with dashboard updates, sales reporting, inventory tracking, and marketplace performance summaries. Provide insights and recommendations to support ongoing digital commerce growth initiatives. Team Leadership & Cross-Functional Coordination Directly manage and support the eCommerce Marketing Associate. Coordinate priorities and workflows across ecommerce, marketplaces, advertising, and promotional initiatives. Partner closely with marketing, creative, product development, operations, customer service, and sales teams. Collaborate with external partners and international teams supporting digital commerce execution. Help ensure timely communication, project follow-through, and alignment across all digital commerce activities. Qualifications Education and Experience Bachelor’s degree in Marketing, Business, Ecommerce, Communications, or related field preferred. 4–7 years of experience in ecommerce, digital commerce, online retail, marketplace management, or digital marketing. Experience working with Shopify, Amazon Seller Central, Walmart Seller Center, or similar ecommerce platforms preferred. Experience coordinating with external agencies or third-party service providers preferred. Skills and Competencies Strong organizational skills with the ability to manage multiple projects and priorities simultaneously. Analytical mindset with comfort interpreting sales, advertising, and ecommerce performance data. Working knowledge of ecommerce merchandising, marketplace operations, and digital advertising concepts. Proficiency in Microsoft Excel and Google Sheets. Strong written and verbal communication skills. Ability to work effectively across cross-functional teams and external partners. Leadership Attributes Strong ownership mentality with attention to detail and accountability for execution. Self-motivated team player with a collaborative and solutions-oriented mindset. Comfortable operating within a fast-paced, evolving business environment. Strong problem-solving and follow-through skills. Why Join Westfield Outdoors? Westfield Outdoors is continuing to invest in the growth of its owned brands and digital commerce capabilities. This role offers an opportunity to play a meaningful role in the expansion of ecommerce and marketplace channels while working closely with experienced teams across marketing, product development, sourcing, and operations. Compensation and Benefits Westfield Outdoors offers a competitive salary and comprehensive benefits package, including: Health, dental, and vision insurance 401(k) retirement plan with company match Paid time off and company holidays Opportunities for professional development and career growth Equal Opportunity Employer Westfield Outdoors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr