Precision Oncology Marketing Manager - Healthcare Providers (HCP)

Marketing Manager Healthcare Providers (HCP)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

The Marketing Manager Healthcare Providers (HCP) within our Cancer Diagnostics division will be responsible for strategy and execution of downstream multi-channel tactics to support market shaping and/or initial launches for the Precision Oncology product portfolio within our Cancer Diagnostics division. This includes conference strategy, digital medical education, key opinion leader (KOL) engagement, and scientific/clinical content and messaging development. This role will develop and execute this plan in partnership with the Precision Oncology marketing team and will collaborate closely with members of Sales, Medical Affairs, Product Management, Research and Development, Clinical Laboratory, and other key stakeholders across the organization. They will support marketing data analytics to drive data driven decisions and will participate in operational planning and lead the tactical plan across multiple channels.

This is a hybrid position requiring at least 4 days/week working in one of our office locations: Madison, WI; San Diego, CA; or Redwood City, CA.

What You'll Work On

• Develop and execute the marketing plan for commercial readiness and evolution of precision oncology products.
• Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, inclusive of molecular residual disease (MRD) and therapy selection tests, supporting solid tumor indications.
• Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
• Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
• Hold leadership role in brand planning process.
• Ensure the product positioning, messaging, and product campaign is effectively integrated into all promotional assets ensuring a comprehensive, integrated marketing campaign for HCPs
• Lead customer persona development for customer capture in digital and other channels.
• Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
• Develop sales enablement tools and training content to support Precision Oncology (PO) field team for promotion of products including Oncodetect and OncoExTra
• Create messaging, positioning, and marketing content for provider segments.
• Collaborate with Commercial Analytics team to ensure appropriate analytical plans are developed and measure promotional program effectiveness, efficiency, and return.
• Lead marketing focus on messaging relative to societal determinants of health in the cancer space.
• Provide day-to-day oversight of external agency partners and manage the budget.
• Participate in field force advisory committee to gain insights on current and future HCP tactics, and competitive intelligence.

Required Qualifications

• Bachelor's degree in business administration, marketing, or a related field as outlined in the essential duties
• 5+ years of commercial experience marketing in healthcare (Biotech, Pharma, Diagnostics, etc).

• Commercial biotech launch experience
• Demonstrated ability to perform the essential duties of the position with or without accommodation
• Authorization to work in the United States without sponsorship

Preferred Qualifications

• MBA in marketing, business, or related field of study
• Oncology marketing experience
• Experience in molecular residual disease (MRD) and/or liquid biopsy
• Diagnostic/pharma/device/healthcare marketing experience
• Demonstrated ability to present to senior management and drive influence (i.e., VP level and above)

The base pay for this position is $99,300.00 $198,700.00. In specific locations, the pay range may vary from the range posted.