Sr/Director, CRM & Retention

At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 85+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably. About The Role We’re looking for a Director of CRM & Retention to own the full customer lifecycle - from first activation to repeat usage, referrals, and long-term loyalty. This is a critical leadership role at the intersection of performance, tech, product, and customer experience. You’ll define how we use messaging to engage customers across Email, SMS, and Push, but also how we drive impact beyond comms - through smart journey design, seamless onboarding, activation flows, and high-leverage referral programs. You’ll partner closely with cross-functional stakeholders to ensure CRM is embedded across the business and built to drive outcomes. Whether it’s increasing activation in a core corridor, leveraging pricing to drive higher ROAS, reactivating dormant users, or turning happy customers into referrers, you’ll be at the center of it. If you’re a lifecycle leader who’s equal parts strategic, martech and data-savvy, and ready to build - we’d love to talk. What You Will Do Own CRM and lifecycle marketing strategy end-to-end, from onboarding and education to referral, reactivation, and retention. Lead and scale a high-performing CRM team across campaign operations, analytics, and journey strategy. Develop and optimize lifecycle journeys tailored to customer segments, product behaviors, and regional priorities. Design and grow our referral program - working closely with product and growth to maximize impact, reward structure, and messaging. Drive activation across regions - building the messaging and sequencing that turns sign-ups into engaged users. Test and iterate at scale - developing experiments across segmentation, timing, creative, and channel mix. Optimize our new CRM platform to unlock behavior-based journeys, deep personalization, and real-time triggers. Work cross-functionally with Growth, Paid Media, Regional Marketing, Product, and Performance Creative to align on goals, share insights, and deliver a seamless customer experience. You will own the CRM programs across our different product and business verticals. Turn data into direction - reporting on CRM performance, uncovering drivers, and applying those learnings quickly. Champion retention and LTV as company-wide priorities, bringing insight and accountability to every part of the customer journey. What We’re Looking For 8–12+ years in CRM, lifecycle, or retention marketing, ideally in high-growth B2C or fintech environments. Proven experience owning CRM strategy across multiple stages of the customer lifecycle - including onboarding, referral, loyalty, and reactivation. Deep hands-on knowledge of CRM platforms (i.e. Zeta, Braze, Iterable, etc) - and comfort working with CDPs and behavioral data. Track record of building high-performing teams and scaling CRM functions globally. Sharp testing and experimentation mindset - you move quickly, iterate often, and let data lead. Strong strategic partner to product, creative, and channel leads. Fluent in engagement, LTV, and retention metrics - with experience turning insight into growth. Experience working across time zones and markets, including multicultural messaging and global compliance (GDPR, CCPA, etc.). Based in the US (Eastern or Central time zones preferred) or UK, with flexibility across hybrid or remote structures. Salary Director: $190,000 - $240,000 USD Sr. Director: $215,000 - $275,000 USD The salary/pay rate listed below is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on the company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, and/or skill level. Here Are Some Reasons You Will Love Working At MoneyGram! Remote first flexibility Generous PTO 13 Paid Holidays Medical / Dental / Vision Insurance Life, Disability, and other benefits 401k with competitive Employer Match Community Service Days Generous Parental Leave MoneyGram does not sponsor US work authorizations for this job position including H-1Bs, O-1, and TN. MoneyGram also does not hire F-1s working on EAD for this position. About MoneyGram MoneyGram is a global payments network built to move money across borders with speed, simplicity and trust. Its omnichannel platform empowers consumers, developers and agents to transfer cash, fiat and stablecoin however it works best for them. The company serves over 60 million customers a year across 200+ countries and territories, nearly half a million retail locations and a rapidly expanding digital ecosystem reaching billions of devices. As one of the most recognized and trusted names in global payments, MoneyGram continues to reinvent how money moves - helping people around the world support their loved ones and build better futures. MoneyGram is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. #J-18808-Ljbffr MoneyGram