Director, Marketing Services and Operations

The Director, Marketing Services and Operations leads Zymo Research's multidisciplinary internal marketing-services function and owns the development and governance of the company's enterprise brand strategy as well as the strategy, management, and performance of the company website. The role connects brand, website, and commercial priorities to coordinated, high-quality execution across creative and graphic design, video, email and marketing automation, paid and digital channels, and marketing project management.

This leader is responsible for brand strategy and stewardship, the website roadmap and governance, and the department's people, operating model, capacity, budget, quality standards, technology, vendors, delivery performance, and channel optimization. The Director partners with Commercialization Managers, Segment Marketing Managers, Commercial and Innovation Strategists, Sales, Business Development, Distribution and Channel Management, R&D, IT, and other internal teams to turn clear strategies and briefs into measurable work.

The successful candidate will operate as the general manager of an internal agency. The role requires broad marketing judgment, strong people leadership, disciplined prioritization, and the ability to improve speed and quality without creating unnecessary process.

Join us in making a meaningful impact!

Essential Duties and Responsibilities

• Lead, coach, and develop a multidisciplinary team spanning creative design, web, video, marketing automation, digital channel execution, and project management.
• Define team structure, roles, performance expectations, development plans, succession needs, and hiring priorities.
• Create an accountable and service-oriented culture that values quality, responsiveness, clear ownership, and constructive challenge.
• Set standards for managers and specialists while allowing functional experts appropriate authority within their disciplines.

Brand Strategy and Governance

• Lead the development of a companywide brand strategy that defines how Zymo Research should be understood and differentiated by customers, partners, employees, and other priority audiences.
• Assess the current brand through customer and stakeholder research, competitive analysis, existing-asset review, and evaluation of brand awareness, perception, consistency, and relevance.
• Define or refine the brand purpose, promise, positioning, architecture, personality, narrative, and core messaging framework in alignment with corporate and commercial strategy.
• Translate the approved brand strategy into practical verbal, visual, digital, and customer-experience standards that can be applied consistently across products, segments, regions, and channels.
• Develop the implementation roadmap, governance model, training, tools, templates, and approval processes required to embed the brand across the organization.
• Establish brand-health measures and a repeatable process for monitoring awareness, perception, preference, consistency, and adoption; recommend changes based on evidence.
• Manage brand research, naming, identity, and implementation partners as needed while maintaining internal ownership of the strategy and decisions.
• Balance global brand consistency with legitimate market, channel, regulatory, and cultural requirements.

Website Strategy Management and Optimization

• Own the strategy, roadmap, governance, and overall performance of the company website as Zymo Research's primary digital destination for customers and partners.
• Translate brand strategy, commercial priorities, and customer needs into clear information architecture, navigation, user experiences, content requirements, and conversion journeys.
• Lead day-to-day website management and release planning, including request intake, backlog prioritization, content publishing, quality assurance, change control, and launch coordination.
• Establish content ownership and lifecycle processes that keep product, application, company, educational, and regional content current, accurate, useful, and consistent with approved brand and technical standards.
• Own search-engine optimization, on-site search, web analytics, conversion optimization, and testing; use evidence to improve discoverability, engagement, lead generation, and the online purchasing experience.
• Partner with IT, cybersecurity, Business Intelligence, and system owners on content-management architecture, hosting, integrations, data capture, permissions, privacy and consent, reliability, security, and recovery requirements.
• Maintain standards for accessibility, responsive design, page speed, technical quality, documentation, and release readiness across the website.
• Manage web developers, agencies, and other external partners as needed while maintaining internal ownership of priorities, requirements, quality, and results.

Marketing Services Operating Model

• Establish a single, transparent intake and prioritization process for marketing requests, including required briefs, approval paths, service levels, and escalation rules.
• Maintain a visible portfolio of active work, committed delivery dates, dependencies, risks, and available capacity across the department.
• Translate approved business priorities into realistic scopes, staffing plans, schedules, and production workflows.
• Return incomplete requests for clarification, negotiate scope or timing when capacity is constrained, consolidate duplicative work, and elevate unresolved priority conflicts.
• Create a practical service catalog that clarifies available capabilities, request requirements, expected lead times, and the responsibilities of internal requesters.
• Continuously simplify handoffs, reviews, approvals, and asset management to reduce delays and avoidable rework.

Creative Digital and Channel Execution

• Oversee the coordinated production and deployment of campaign assets across web, email, paid search, paid social, display, video, print, partner and distributor channels, and other approved formats.
• Ensure deliverables accurately reflect the approved brand strategy, positioning, messaging, technical claims, brand standards, audience requirements, and campaign objectives.
• Guide channel planning and execution within approved strategies, including sequencing, audience configuration, asset adaptation, landing-page requirements, testing plans, and launch readiness.
• Maintain high standards for design quality, usability, accessibility, responsive web execution, and the consistency of the customer experience across channels.
• Build reusable templates, modular assets, and production standards that improve throughput without lowering quality.

Marketing Technology and Automation

• Own the operating standards for marketing automation, email deployment, campaign tracking, forms, landing pages, lead-routing coordination, and related marketing technology used by the department.
• Partner with Sales Operations, Business Intelligence, IT, and system owners to maintain reliable integrations, data capture, reporting, permissions, and governance.
• Ensure campaigns use consistent naming, tagging, attribution, testing, quality-assurance, and documentation practices.
• Evaluate tools and automation opportunities based on business need, adoption, integration effort, cost, risk, and measurable productivity improvement.

Performance Management and Improvement

• Define and report a balanced scorecard for service delivery, production quality, capacity, cost, and channel performance.
• Use campaign and channel results to recommend improvements to creative formats, audience execution, media deployment, web experiences, email programs, and production processes.
• Conduct structured post-launch reviews for major initiatives and convert findings into updated standards, training, or workflow changes.
• Work with Business Intelligence and accountable strategy owners to distinguish execution performance from product, offer, audience, or positioning issues.

Budget Vendor and Risk Management

• Develop and manage the department budget, including media, agencies, contractors, software, production, and other external services.
• Select, brief, and manage agencies and vendors; define clear deliverables, commercial terms, performance expectations, and quality standards.
• Balance internal capacity and external support based on required expertise, speed, workload, cost, and strategic importance.
• Maintain appropriate review and approval controls for brand, technical claims, legal requirements, privacy, consent, accessibility, and other applicable standards.

Cross Functional Leadership

• Serve as the primary department leader for internal stakeholders requesting marketing services and provide clear visibility into priorities, tradeoffs, progress, and performance.
• Partner early with strategy owners so creative, technical, channel, data, and production requirements are incorporated into feasible plans and briefs.
• Build productive working relationships across Commercial, R&D, IT, Legal, Quality and Regulatory, Operations, and Finance as required by each initiative.
• Represent Marketing Services in planning, business reviews, launch readiness discussions, and operating forums.

Measures of Success

• An approved, research-informed brand strategy with clear positioning, architecture, messaging, governance, implementation roadmap, and executive alignment.
• Consistent adoption of the brand across priority channels, regions, functions, and customer touchpoints, supported by measurable brand-health baselines and improvement.
• Website performance improves against agreed baselines for organic visibility, engagement, lead generation, online purchasing, speed, accessibility, content accuracy, and release predictability.
• Reliable delivery against agreed scope, quality standards, and committed dates.
• Clear visibility into intake, priorities, owners, backlog, capacity, risks, and expected delivery dates.
• Shorter cycle times and fewer avoidable revisions, late-stage changes, and approval failures.
• Strong internal stakeholder satisfaction paired with disciplined prioritization and realistic commitments.
• Improved performance of email, paid media, web, automation, and other managed channels against defined campaign objectives.
• Accurate campaign tracking, timely reporting, documented learning, and evidence-based optimization.
• Effective use of internal talent, external vendors, marketing technology, and budget.
• Team engagement, retention, capability development, and clear accountability across functions.

Education and Experience

Required

• Bachelor's degree in marketing, communications, business, digital media, creative production, or a related field, or equivalent professional experience.
• At least 10 years of progressive experience in marketing services, marketing operations, integrated production, creative operations, an in-house agency, or a comparable multidisciplinary marketing environment.
• At least 4 years of direct people-leadership experience
• Demonstrated experience developing, securing approval for, and implementing an enterprise or corporate brand strategy, including research, positioning, brand architecture, messaging, governance, and organizational rollout.
• Demonstrated experience owning a B2B website or digital-platform roadmap, including content-management governance, information architecture, user experience, search optimization, analytics, conversion optimization, content operations, and cross-functional delivery with IT.
• Demonstrated success building or improving intake, prioritization, project management, capacity planning, review, approval, and delivery processes.
• Working knowledge of creative production, web, email and marketing automation, paid digital media, video, campaign measurement, and vendor management. Deep hands-on expertise in every discipline is not required.
• Experience managing budgets, agencies, contractors, software platforms, and competing stakeholder demands.
• Ability to connect marketing execution to business objectives, interpret performance data, and make practical tradeoffs involving speed, quality, cost, and impact.
• Strong executive communication, stakeholder management, coaching, problem-solving, and change-management skills.

Preferred

• Experience in life sciences, biotechnology, diagnostics, healthcare, scientific tools, or another technically complex B2B industry.
• Experience leading a corporate rebrand or major brand transformation in a technically complex, global, or multi-portfolio organization.
• Experience supporting global markets, distributors, channel partners, and region-specific execution.
• Familiarity with HubSpot or a comparable marketing-automation platform; Google Ads and analytics tools; enterprise content-management systems; Monday.com, Workfront, Asana, or comparable workflow platforms; digital asset management; and Adobe Creative Cloud.
• Experience implementing campaign taxonomies, attribution standards, testing programs, website governance, consent and privacy controls, or accessibility standards.
• Prior leadership experience in an internal agency, centralized marketing-services group, or high-volume creative and digital production environment.

About Us:

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.

Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!

Compensation, Benefits, and Perks:

The estimated base compensation range for this position is $150,000-180,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Zymo Research also offers competitive benefits and perks including:

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend

Equal Employment Opportunity Employer:

Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.

Location:

Onsite – Zymo Research– 2961 Dow Ave, Tustin, CA, 92780