SEO/Generative AI Search Analyst

SEO/Generative AI Search Analyst – Hybrid 50 Amica Way, Lincoln, RI 02865 We are seeking a SEO / Generative AI Search Analyst to help shape how our brand is discovered, understood, and recommended across traditional search engines, AI-powered search experiences, and emerging answer engines. Position Summary This role will be responsible for monitoring, analyzing, and reporting on SEO performance, AI search visibility, search engine results page (SERP) trends, and competitive insights. The analyst will conduct keyword and topic research to inform content strategy, identify optimization opportunities, and help ensure our digital experiences remain competitive as customer discovery behaviors continue to evolve. The ideal candidate combines expertise in SEO, content strategy, analytics, and emerging AI search technologies with a strong ability to translate data into actionable insights. Responsibilities Monitor and analyze brand visibility across traditional search engines, AI-powered search experiences, and answer engines. Identify opportunities to improve brand inclusion, citations, and recommendations within AI-generated responses. Conduct ongoing performance monitoring and reporting of SEO and AI search KPIs, including weekly, monthly, and quarterly trend analysis. Track visibility, rankings, traffic, and engagement across: Enterprise SEO platforms (BrightEdge, Conductor, or similar) Google Search Console and Bing Webmaster Tools AI search platforms and monitoring tools supporting experiences such as ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and emerging generative search platforms Stay informed on evolving AI search measurement methodologies, including citations, mentions, share of voice, and AI-generated response visibility. Identify content gaps and opportunities based on customer search behavior, competitive analysis, and AI search trends. Manage information accuracy, assets and posts on Amica’s Google Business Profiles and other key local platforms. Monitor competitor performance across search and AI search channels. Benchmark industry leaders and identify emerging opportunities, risks, and best practices. Provide actionable insights and recommendations to improve competitive positioning. Partner with Analytics and Data teams to connect website performance metrics with search and AI visibility insights. Support the development of dashboards, reporting frameworks, and measurement strategies for SEO and AI search performance. Requirements Bachelor’s Degree or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job. 1–3 years of experience in SEO, search analytics, digital marketing, or a related field. At least 1 year of experience monitoring and optimizing for AI search, generative search, or answer engine experiences. Strong understanding of SEO fundamentals, search intent, content optimization, and search performance measurement. Experience with enterprise SEO platforms such as BrightEdge, Conductor, SEMrush, Ahrefs, or similar tools. Experience with analytics and reporting platforms, including: Adobe Analytics and/or Customer Journey Analytics Google Analytics Power BI or similar business intelligence tools Strong analytical skills with the ability to identify trends, interpret data, and communicate actionable insights. Excellent written, verbal, and presentation skills. Total Rewards Medical, dental, vision coverage, short- and long-term disability, and life insurance Paid Vacation – at least 13 vacation days in the first 12 months, amounts may be greater depending on the role. 14 paid holidays observed 6 days sick time at hire; 6 additional days at 90 days of employment Generous 401(k) with company match and immediate vesting; annual 3% non‑elective employer contribution Annual Success Sharing Plan – paid to eligible employees if the company meets or exceeds combined ratio, growth, and/or service goals Paid parental bonding leave Student loan repayment and tuition reimbursement program Generous fitness and wellness reimbursement Background Check Amica conducts background checks which includes a review of criminal, educational, employment and social media histories, and if the role involves use of a company vehicle, a motor vehicle or driving history report. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment. The safety and security of our employees and our customers is a top priority. Employees may have access to employees’ and customers’ personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees’ or customers’ physical, mental or financial well‑being may result in the withdrawal of the conditional offer of employment. Equal Opportunity Policy All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act. Job Security & Recruiter Notice Amica Mutual Insurance Company is committed to protecting job seekers from recruitment fraud. We never request sensitive personal information or payment during the interview process. All legitimate job opportunities are listed on our official careers site: . 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