SEO/GEO Strategist
Winston Digital Marketing
Job Description
Senior SEO Strategist (70K/year - Full Time)
\n \nThe Role
\n \nYou'll own SEO strategy and execution end-to-end for major cannabis brands, finance clients, and ambitious local businesses. Ship audits. Build roadmaps. Implement fixes. Measure wins. Do it all with complete autonomy and zero micromanagement.
\n \nWe're a small, entrepreneurial agency. Our best people are hands-on, ship fast, and can work confidently with just general guidelines and a clear goal. If you like to own the output quality and move at your own pace, this is the role.
\n \nAudits & strategy: Run technical, on-page, and off-page SEO audits. Build data-driven roadmaps tied to client business goals. Ship them with confidence.
\n \nImplementation: Work with dev to prioritize and execute fixes. Navigate roadblocks. Make things happen.
\n \nContent & design: Thoughtfully design landing pages and content that's on-brand and actually moves the needle for clients. This isn't template work.
\n \nMeasurement: Analyze performance in GA4, GSC, Looker. Build monthly reports that show impact, not just vanity metrics.
\n \nAI-forward execution: Use Claude, Ahrefs, SEMrush, Screaming Frog, and other tools as core to how you work—not as a bonus. We ship faster because of AI. You will too.
\n \nClient relationships: Own client communication and expectations. Be the person they trust.
\nMentoring (optional): Help junior team members level up if they need it—but no formal management overhead.
\n \nYou Have
\n \nHands-on implementation: You've done the work—technical SEO audits, content strategy, landing page design, dev collaboration. You know what ships and what doesn't.
\n \nMulti-year campaign experience: Managed complex SEO projects on big sites (100K+ pages) or high-value niches. You understand the long game.
\n \nTool proficiency: Comfortable with Ahrefs, SEMrush, Screaming Frog, GA4, GSC, Looker Studio. You know how to pull insights that matter.
\n \nTechnical chops: Understand JavaScript, crawling, indexing, rendering, E-E-A-T. You can talk to dev and be taken seriously.
\n \nCreative output: You can write strong content briefs, design landing pages, create campaigns that feel intentional—not cookie-cutter.
\n \nAutonomy: You work best when given clear goals and freedom to figure out the rest.
\n \nBonus
\n- \n
- Experience in regulated markets (cannabis, finance, healthcare, legal) \n
- You're already using AI in your SEO work (ChatGPT, Claude, agents, workflows) \n
- You've solved impossible dev roadblocks \n
- You've worked with clients and know how to translate business goals into SEO wins \n
Why Work Here
\n \n- \n
- Flexibility: Work around client calls and your own schedule. No rigid hours, no commute, no travel. Ever. \n
- Autonomy: General guidelines. Clear goals. Your output. \n
- Entrepreneurial environment: We ship fast. We learn fast. You'll level up quickly. \n
- AI-first workflow: Claude, custom skills, agents—it's how we work. If you want to get better at using AI as a force multiplier, this is the place. \n
- Remote, fully. Zero travel. Time zone flexible (but U.S.-based). \n
- Learning: Work with experienced people. See how strategies actually play out across real clients. Grow your SEO skills in an environment that moves. \n
This role is great if you:
\n \n- Can own quality
\n- Like working fast and shipping often
\n- Want autonomy over hierarchy
\n- Thrive in entrepreneurial, scrappy environments
\n- Can handle ambiguity and figure things out
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