Principal Product Marketing Manager, Atlas

We’re building the AI-driven future of customer success, from retention to growth! We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link gainsight. com. About This Role: We’re looking for a full-time Principal Product Marketing Manager, Atlas, to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA. In this role, you'll be the founding product marketer for Atlas, our new AI-native services offering — a software-plus-services business that owns the outcome and manages renewal motions end-to-end on behalf of customers. Atlas has the velocity of a startup with the backing, distribution, and investment of Gainsight, and there is no existing playbook to work from: no established analyst category, no competitor to compare notes with, no precedent inside SaaS to borrow from. You'll be writing the playbook, not just for how we market this, but for how the entire motion gets built — pricing, packaging, delivery narrative, and go-to-market all at once.

This is a senior individual contributor role: you'll act as a trusted delegate to our GM and executive leaders on all things Atlas, and you will personally write the narratives, build the decks, and author the positioning documents. You’ll bring a strong point of view on AI, not just in how we take agentic innovation to market but in how we execute product marketing, and you enjoy building the systems and processes to build an AI-native PMM team. The ideal candidate brings exceptional commercial writing, deep fluency in AI products and the AI buyer, and a demonstrated track record of taking a new product from zero to one, thriving in ambiguity. What You'll Do: - Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves. - Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet. - Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting. - Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about. - Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into. - Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them. This role may require occasional travel (up to 10%) for team meetings, training, or company events. This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. What We're Looking For: - 10+ years of product marketing experience in B2B tech (SaaS preferred) - Exceptional positioning, writing, and storytelling.