Senior Manager Digital Experience & Growth
Protecht Group
About Protecht
At Protecht were on a mission to redefine the way the world thinks about risk and were growing fast across APAC the UK and North America.
Weve been named a Great Place to Work four years in a row and thats no accident. Our people are curious driven and genuinely care about building technology that makes a difference.
As organisations navigate an increasingly complex world we help them turn risk into opportunity through innovative SaaS solutions AI-powered insights and emerging technologies that deliver smarter faster decision making. For marketers its an opportunity to shape a growing global brand bring compelling customer stories to life and help drive the next phase of our growth journey.
Were also big believers in flexibility trust and continuous learning because we know the best work happens when people are supported to thrive.
The opportunity
The Senior Manager Digital Experience & Growth owns the performance and continuous improvement of Protechts global website and digital experience ensuring we effectively attract engage and convert target buyers.
Working across marketing functions this is a hands-on individual contributor role spanning website strategy and execution buyer journeys CRO search and digital performance. The role combines technical digital expertise with strong commercial judgment to ensure Protechts digital experience contributes meaningfully to qualified demand pipeline and growth.
What youll do
Website & Digital Experience
- Own Protechts global website roadmap day-to-day management and continuous improvement.
- Translate company and Marketing objectives into website priorities experiences and conversion paths.
- Develop and optimize buyer journeys across key audiences solutions campaigns and stages of the buying process.
- Identify opportunities to improve how visitors discover understand and engage with Protecht.
- Ensure the website evolves alongside Protechts positioning platform story and go-to-market priorities.
Website Management & Technical Execution
- Manage and execute website updates including pages landing pages forms navigation campaign experiences and other digital assets.
- Own the CMS and coordinate technical development or external resources where required.
- Maintain strong standards for site performance usability accessibility tracking and overall digital experience.
- Partner with Marketing Operations to ensure forms tracking integrations and data flows support effective lead capture and measurement.
- Manage website-related agencies developers or specialist partners as needed.
Conversion & Growth
- Own the website conversion strategy and continually improve paths from visitor to meaningful buyer action.
- Develop and manage a structured CRO and experimentation program across key pages journeys forms and calls to action.
- Use behavioral intent and performance data to identify friction opportunities and changing buyer behavior.
- Recommend and execute retargeting paid amplification or other digital tactics where they support defined campaign and commercial objectives.
- Connect digital activity to measurable outcomes including engagement qualified demand pipeline contribution and conversion.
Search & Discoverability
- Partner closely with Content and external SEO/GEO specialists to improve Protechts visibility across traditional search and emerging AI-driven discovery.
- Translate SEO/GEO recommendations into technical structural and on-page website improvements.
- Ensure website architecture supports topic authority buyer discovery and Protechts strategic market positioning.
- Use search and website intelligence to help inform content priorities and digital experiences.
Performance & Optimization
- Define and own the measures of website and digital performance aligned to Marketing OKRs and tied to pipeline contribution.
- Analyze website behavior conversion acquisition sources and campaign performance to pinpoint whats driving or blocking demand and turn findings into prioritized action.
- Run a disciplined test-learn-optimize cadence that keeps the website evolving as a commercial asset not a static corporate property.
- Partner with Marketing Operations to connect website activity to downstream funnel and pipeline outcomes so digital impact is measured in revenue terms.
- Report candidly to Marketing leadership and stakeholders on whats working what isnt and what needs to change and drive those changes through.
What youll bring
- 6 years of experience across digital website management or growth marketing ideally in B2B SaaS or enterprise technology.
- Demonstrated experience owning a B2B website end-to-end including roadmap optimization conversion performance and hands-on execution.
- Strong hands-on experience with HubSpot CMS/Content Hub including building and managing pages landing pages forms templates and website content.
- Working knowledge of HTML/CSS and sufficient technical fluency to troubleshoot and execute routine website changes independently; deeper development expertise is not required.
- Strong experience with CRO buyer journeys web analytics and experimentation with working knowledge of SEO/GEO paid digital and how these connect to measurable conversion and pipeline.
Bonus if you have:
- Experience in GRC risk cybersecurity enterprise software or another complex B2B technology environment
- Familiarity with intent data account identification personalization and ABM technologies
- Practical experience with SEO/GEO/AEO paid search/social and emerging AI applications for digital experience and optimization
- Experience operating across global markets in a lean high-growth or PE-backed environment
Why Protecht
At Protecht a positive and super friendly culture awaits you where learning is valued and supported. We empower our people through leadership training knowledge-sharing and mentorship. Here are some of the perks of working with Protecht:
- A highly flexible culture our way of working lets people work across home and our offices
- A strong commitment to your learning and development fortnightly dedicated L&D afternoons
- Reward & Recognition programs
- A strong focus on work/life balance with access to Birthday leave bonus days and paid parental leave
- Competitive remuneration Annual Performance Bonus
- Generous Employee Referral Program
Please note This is a fully remote position open to candidates based in the United States.
Required Experience:
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