VP of eCommerce / Digital Marketing

Our client is an iconic brand looking for an expert eCommerce and Digital leader to help drive the brand forward. In this role, you will own and lead the end-to-end marketing strategy across multiple channels with a focus on digital/e-commerce, retail traffic generation, CRM, and performance marketing. This leader will drive customer acquisition, retention, lifetime value, and omni-channel revenue growth. This is a strategic thinker with strong analytical rigor, creative instincts, and proven experience scaling digital programs for consumer brands — ideally within retail, QSR, gifting, or e-commerce-driven businesses. You will be a strategic storyteller who is able to engage and grow audiences with an omnichannel approach. Key Responsibilities Performance & Growth Marketing Develop and execute a comprehensive holistic digital marketing strategy aligned with overall business and revenue goals. Lead annual and quarterly digital planning, budgeting, and forecasting, while definingKPIs and performance benchmarks across acquisition, retention, and conversion. Oversee media strategy (search, social, display, affiliate, programmatic). Optimize CAC, ROAS, and customer LTV across channels. Drive experimentation and A/B testing across landing pages, messaging, and funnels. E-Commerce & Conversion Optimization Partner closely with digital and merchandising teams to optimize user journey, conversion rates, merchandising, promotions and product placement to drive revenue and results. Improve performance, across site and mobile with personalization and promotional initiatives. Leverage analytics tools to drive data-backed decision-making. CRM Lead email, SMS, and loyalty strategies to increase repeat purchases and engagement. Develop segmentation, lifecycle marketing, and personalization frameworks. Strengthen first-party data strategy and owned‑channel growth. Omnichannel Integration Drive digital‑to‑in person traffic strategies. Support concession/retail locations with digital campaigns that increase local awareness and sales. Build cohesive brand messaging across digital touchpoints. Foster a culture of innovation, accountability, and continuous improvement. You Must Have 8–12+ years of digital and eCommerce marketing experience, including senior leadership roles, ideally within the CPG/Food + Bev space. Proven success scaling paid media and performance marketing in a consumer brand environment. Strong experience in e-commerce and DTC growth. Deep understanding of analytics platforms (Google Analytics, GA4, CRM tools, CDPs, etc.). Demonstrated ability to translate data into actionable insights. Strong cross-functional leadership and executive communication skills. This role is onsite in Las Vegas, NV – relocation is available. Salary – 175,000 – 250, 000. #J-18808-Ljbffr