Digital Marketing Specialist

The Property and Environment Research Center (PERC) is the national leader in market solutions for conservation. Founded in 1980, PERC is nonprofit, nonpartisan, and proudly based in Bozeman, Montana. This is a transformational time at PERC. Our nimble team is growing to support our ambitious goal of inspiring America’s next conservation era based on incentives and innovation. Read more . About the Role PERC is seeking a driven Digital Marketing Specialist to help build the audience for innovative conservation ideas. We’re the national leader in market solutions for conservation, and we’re building a digital growth engine to match that ambition. This role is at the center of it. You’ll manage paid digital campaigns, grow our email subscriber base, support our social media channels, and keep our WordPress-based website humming. This is a hands‑on role with real ownership, working with a small, high‑performing marketing/comms team. This is a broad digital marketing role for someone with 2–4 years of experience who is ready to own real work across multiple channels. You’ll report to the VP of Marketing & Communications and collaborate closely with our Senior Designer and Digital Content Producer. We’re expanding digital marketing into a core function and looking for someone to bring focus, drive, and a growth mindset to the work. Core Responsibilities Paid Digital Advertising (35%) Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads to grow our email subscriber base and drive traffic to priority content Monitor campaign performance daily and make data‑driven adjustments to improve results Report on key metrics—cost per acquisition, ROAS, conversion rates—and translate findings into clear recommendations Coordinate with our Senior Designer on ad creative and landing page assets Website Management (25%) Handle day‑to‑day content publishing and updates on PERC.org (WordPress Gutenberg) Support an active homepage refresh and ongoing site updates—ensuring content stays current, accurate, and on‑brand across the site Coordinate with our external web development firm on technical maintenance and larger build projects Ensure landing pages, campaign pages, and evergreen content are functioning correctly and performing well Support conversion optimization efforts, including basic A/B testing and performance tracking Email Marketing (20%) Own list growth strategy in partnership with the VP of Marketing & Communications, with ambitious targets for subscriber growth Manage campaign deployment in Mailchimp, including segmentation, scheduling, and A/B testing Monitor open rates, click rates, and unsubscribe rates; identify trends and recommend improvements Maintain list hygiene and help develop audience segments that improve relevance and retention Social Media Support (10%) Track and report on organic and paid performance across key KPIs—reach, engagement, follower growth, click‑through—and translate findings into clear insights for the team Support paid social promotion of priority content and campaigns Assist with scheduling and publishing content across Instagram, X, LinkedIn, and Facebook Analytics and Reporting (10%) Maintain dashboards in Google Analytics (GA4) and platform‑native tools to track performance across channels Produce regular reports on growth metrics, campaign results, and audience trends Help establish baseline metrics and targets as we build our digital measurement framework Other Duties as Assigned Your Qualifications Required: 2-4 years of experience in digital marketing, with demonstrated hands‑on work in paid social and paid search Working knowledge of Meta Ads Manager and/or Google Ads Experience with an email marketing platform (Mailchimp preferred) Comfort with WordPress for content publishing and basic updates Familiarity with Google Analytics or similar web analytics tools Strong attention to detail and the ability to manage multiple priorities without dropping the ball Clear written communicator; you can explain what the data says and why it matters Preferred: Experience running paid campaigns for a nonprofit, media organization, or mission‑driven brand A genuine eye for design. You may not be a designer, but you can tell when a landing page works and when it doesn’t, and you’re curious enough to understand why. You think about hierarchy, clarity, and visual flow, not just copy and conversion rates Google Ads or Meta Blueprint certification Basic understanding of SEO principles Experience with Salesforce or other CRM platforms The Ideal Candidate: Curious and self‑directed; you don’t wait to be told what to optimize Comfortable working in a small team where you’ll wear multiple hats Interested in market‑based approaches to conservation, policy, or mission‑driven work (you don’t need to be an expert, but you need to care) Energized by growth metrics and the discipline of improving them over time Self‑directed and high agency; when you hit a wall, you find a way through it by being resourceful or teaching yourself something new Location This is a full‑time, exempt position with preference for the role to be based in Bozeman, Montana. We will also consider outstanding candidates based elsewhere in the United States who can work virtually. Working Conditions Business office environment with moderate noise Travel by car and plane is possible Will sit or stand at a desk Work on a computer, use a telephone, and other general office equipment Lift and carry up to 25 pounds Perks of Working at PERC Great health (platinum, gold, and silver plans), vision, and dental benefit choices for employees and family Flex/FSA or HSA offered 5% 401(k) PERC contribution PERC contributed life insurance Voluntary additional life insurance Voluntary accident insurance Paid parental leave Paid vacation and sick days 12 paid holidays Paid sabbatical: 3 months paid leave after every 10 years of service Discounted gym membership Ability to work with an impactful conservation organization, dedicated to positive environmental outcomes How to Apply To apply, qualified individuals should submit the following application materials in one PDF document: An introductory paragraph(s) describing three distinct reasons you are drawn to PERC’s mission and how you came to those beliefs A link to a website or landing page you find effective—and a brief note on why (thelast item doesn’t need to be work you did yourself. We’re just curious what good looks like to you) Questions can be directed to Stephanie Keaveney, Senior Manager of Outreach at Talent Market, who is managing the search process: View email address on click.appcast.io . There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled. While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please. Explore Careers at PERC Discover our incredible culture and passion for conservation. #J-18808-Ljbffr