3D Brand Manager

Brand Ambassador & Marketing Manager

Headquartered in Farmington, MI Appearance Technology Group is a holding company and leading provider of innovative car care products and accessories, appearance liquids, world class paint correction products, and specialty aerosols. Its Hi-Tech Industries, RBL, 3D International, P&S Detail Products and BAF Industries business units are spread across four facilities in Michigan, California and Kentucky. With over 2,500 SKUs sold across more than ten highly-recognized brands, ATG is the preeminent one-stop solution in automotive and marine detailing, reconditioning, PBE and OEM market segments.

We are looking for a passionate, creative, and highly organized Brand Ambassador & Marketing Manager to help grow and represent our brand within the automotive and enthusiast community. This role is ideal for someone who genuinely lives and breathes car culture from weekend car shows and enthusiast events to digital storytelling and brand building.

This position will lead brand awareness initiatives, oversee training and education programs, manage digital platforms, and serve as the face of the brand at automotive events and within the community.

Brand Ownership & Strategy

Own and lead the overall brand presence within the automotive enthusiast community

Develop and execute a comprehensive brand strategy aligned with company growth objectives

Gather and analyze voice-of-customer feedback to shape marketing initiatives, messaging, customer experience, and future brand direction

Translate customer insights into actionable marketing and community engagement plans

Ensure consistent brand messaging and identity across all channels and touchpoints

Brand & Community Development

Serve as a public-facing ambassador for the brand within the automotive enthusiast community

Build and execute strategies to increase brand awareness and customer engagement

Develop relationships with car clubs, influencers, shops, event organizers, and industry partners

Represent the brand at car shows, enthusiast events, trade shows, and weekend activations

Events & Experiential Marketing

Plan, coordinate, and execute automotive events, including weekend car shows and community activations

Manage event logistics, setup, staffing, promotional materials, and post-event reporting

Create memorable brand experiences that strengthen customer loyalty and engagement

Social Media & Content Management

Own and manage the company's social media presence across key platforms

Develop engaging automotive-focused content including photos, videos, reels, stories, and event coverage

Monitor trends within car culture and identify opportunities for brand participation

Track performance metrics and optimize campaigns based on engagement and growth

Website & Digital Presence

Manage and maintain the company website, ensuring content is current, accurate, and aligned with brand standards

Coordinate website updates, landing pages, promotional campaigns, and SEO initiatives

Collaborate with internal and external creative partners as needed

Training & Education

Oversee brand training programs and educational initiatives

Manage and support an internal trainer responsible for product and brand education

Ensure consistent brand messaging and training standards across all customer touchpoints

Email Marketing Campaign

Develop and execute email marketing campaigns that align with brand strategy, product launches, and promotional initiatives.

Analyze campaign performance metrics, conduct A/B testing, and optimize audience segmentation to improve engagement and conversions.

Qualifications

Approximately 5+ years of experience in marketing, brand management, social media, or experiential marketing

Strong understanding and passion for automotive culture and enthusiast communities

Experience managing social media accounts and creating engaging digital content

Experience planning and executing events

Excellent communication and relationship-building skills

Strong organizational and project management abilities

Comfortable working weekends and attending automotive events as needed

Experience with website management platforms (WordPress, Shopify, Squarespace, or similar) preferred

Photography/video content experience is a plus