Vice President of Marketing

Vice President of Marketing

About the Company

Specialty biopharmaceutical company advancing liver-directed cancer treatments

Industry
Pharmaceuticals

Type
Public Company

Founded
1987

Employees
51-200

Specialties

• oncology
• research & development
• liver cancers
• ocular melanoma
• intrahepatic cholangiocarcinoma
• hepatocellular carcinoma
• uveal melanoma
• metastatic uveal melanoma
• hepatic dominant uveal melanoma
• and liver directed therapy

About the Role

The Company is seeking a Vice President of Marketing to lead its marketing strategy and strengthen the marketing function for a specialty pharmaceutical business. The role includes developing brand plans, building and developing the marketing team, managing external agency partners, and supporting market access through provider education and reimbursement communications. The VP will lead sales enablement and omnichannel marketing, develop data capabilities using claims and electronic health record sources, and guide patient advocacy and real-world evidence initiatives. The position also involves setting budgets, performance indicators, and reporting processes, while partnering with commercial, sales, market access, and medical affairs teams. Candidates should have at least 10 years of progressive pharmaceutical or biotechnology marketing experience, including three or more years in senior marketing leadership. Experience marketing a rare-disease product or one with complex reimbursement and market access requirements is required, along with agency management and a record of building or scaling a marketing function. Applicants should bring expertise in omnichannel execution, specialty pharmaceutical reimbursement, and developing measurement capabilities with limited data infrastructure. Strong executive communication and cross-functional leadership skills are essential; oncology, interventional radiology, and patient advocacy experience are preferred.

Hiring Manager Title
Chief Commercial Officer

Functions

• Marketing