Technical Account Manager, Programmatic

Overview GSTV operates the largest digital video network at the point of purchase — reaching over 115 million monthly viewers across more than 26,000 fuel and convenience locations nationwide. GSTV’s programmatic channel is a growing revenue driver, enabling advertisers to access premium out‑of‑home inventory through demand‑side platforms and supply‑side integrations. Responsibilities Own end‑to‑end programmatic execution, including campaign setup, deal configuration, inventory packaging, and auction mechanics for complex campaigns, while ensuring technical feasibility during pre‑sale and alignment with client objectives. Manage and grow DSP, SSP, and agency partner relationships, leading technical onboarding, integration setup, and ongoing collaboration to ensure seamless activation and performance. Monitor and optimize programmatic performance and yield by analyzing auction dynamics, bid loss data, and delivery metrics, proactively identifying revenue leakage and implementing strategies to maximize CPMs, fill rates, and overall inventory value. Diagnose and resolve campaign and supply‑path issues, identify systemic patterns, and drive operational or platform improvements to prevent recurrence. Translate audience insights into scalable first‑party data solutions by building, activating, and refining addressable programmatic segments to improve targeting, match rates, and monetization. Partner with Sales, Marketing, and Product to develop and package programmatic offerings, support go‑to‑market strategies, and contribute technical input to roadmap development based on market needs and platform capabilities. Ensure data and reporting integrity in collaboration with Data Engineering, delivering accurate, actionable insights for internal teams and external partners. Serve as a programmatic subject‑matter expert by documenting processes, educating cross‑functional teams, and staying ahead of industry trends to strengthen internal capabilities and inform strategy. Other duties as assigned. Success Metrics Demand partners onboarded efficiently, with campaigns launching without technical friction. Programmatic delivery issues diagnosed and resolved faster than media operations can engage. Pre‑sale technical scoping accurate and reliable, enabling Sales to close complex programmatic deals with confidence. Recognition by internal teams (Engineering, Data Engineering, and Programmatic) as a trusted technical partner. GSTV’s programmatic platform integrations well documented, stable, and optimized for yield and fill rate outcomes. External recognition by DSP and SSP partners as a knowledgeable and responsive technical counterpart. Requirements Deep fluency in programmatic advertising, with technical understanding of auction mechanics, deal structures, and DSP/SSP dynamics. Comfortable operating between Sales and Technology, translating business objectives into platform configurations. A systematic problem solver who diagnoses issues from first principles rather than relying on workarounds. Resourceful and able to find solutions independently, while knowing when to seek support. Ability to coordinate multiple tasks simultaneously while remaining organized. Comfortable with ambiguity and change, as priorities shift with market conditions. Detail‑oriented with the ability to drill down into tactical considerations. A team player capable of fostering positive working relationships in a matrixed environment. Business and outcome focused. 5+ years of programmatic advertising experience, with hands‑on work in DSP or SSP campaign management, technical onboarding, or platform operations. Deep familiarity with OpenRTB specifications, deal ID mechanics, private marketplace structures, and programmatic guaranteed deal execution. Experience working at or closely with a publisher, SSP, or ad tech platform; DOOH experience is a strong differentiator. Demonstrated ability to troubleshoot bid‑level delivery issues using log‑level data or platform analytics. Experience supporting pre‑sale technical scoping in a revenue‑facing environment, translating campaign objectives into platform configurations. Familiarity with data warehouse tools (Snowflake or similar) and analytics platforms for campaign performance analysis. Strong influencing skills, able to achieve goals without direct control over resources. Effective oral, written, and presentation communication skills. Experience working in a fast‑paced environment preferred. Excellent organization and time‑management skills. Education and/or Experience Bachelor’s degree in a relevant field or equivalent professional experience. Certifications such as DSP or programmatic platform certifications (e.g., The Trade Desk Edge, Google Ads certification) are a plus but not required. Benefits Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans. Paid Holidays, 20 PTO days, Sick time, Perks, HSA and FSA and Lifestyle Spending Account. 401K Match (90 days). Salary Range 85,000 – 95,000 USD per year (New York, NY) #J-18808-Ljbffr