Senior Vice President - Marketing & Brand Strategy

Job Description

The Senior Vice President of Marketing & Brand Strategy will transform our in-house marketing capabilities into a best-in-class agency model, driving innovation and excellence across all functions. This role will lead the development and execution of an integrated marketing strategy that elevates our house of brands and supports a diverse property portfolio. This role will be instrumental in shaping the next phase of organizational growth by centralizing marketing operations and fostering a culture of creativity, data-driven decision-making, and brand integrity.

Reports to: Executive Vice President of Marketing & Management Services

Direct Reports: Associate Vice President of Marketing & Creative Services

Indirect Reports: Graphic Design, Digital Services, Social Media, and Photography

Travel: 10%

Duties/Responsibilities: The duties listed below are an outline of the role's responsibilities and should not be considered an all-inclusive list. As the needs of the organization change, these duties may be modified as needed.

• Develop and implement a comprehensive, integrated marketing and brand strategy aligned with organizational short- and long-term objectives.
• Centralize marketing functions and build in-house agency capabilities, driving brand-aligned content strategy and championing marketing technology adoption for data integration, automation, and personalization.
• Lead, mentor, and inspire a high-performing creative services team, fostering a collaborative and innovative environment while evolving the organizational structure to meet future needs.
• Provide strategic vision and direction for the evolving in-house marketing agency, championing best practices and creative innovation.
• Define and track core marketing KPIs, ensure visibility through dashboards, and translate insights into actionable strategies for field teams with continuous feedback for optimization.
• Oversee the full brand lifecycle: creation, launch and ongoing stewardship of property-level and corporate brands; ensure brand consistency and integrity across all channels.
• Refine and grow our House of Brands by ensuring segmentation aligns with brand pillars, while designing and executing brand health surveys and integrating results into KPI reporting.
• Collaborate with property, development, and construction teams to address market-specific needs and deliver strategic marketing support, partnering with agencies as needed, while creating brand-aligned leasing and sales environments that integrate customer experience metrics into design and evaluation.
• Serve as a strategic partner to executive leadership, driving corporate objectives through PR strategy, crisis communications, investor messaging, and alliances, while representing the company externally to media and key stakeholders.
• Manage the annual marketing budget and P&L responsibility; allocate resources efficiently and measure return on investment.

Education & Experience

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field required; MBA preferred.
• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (VP or equivalent).
• Proven track record of building and leading high-performing marketing teams, ideally within an in-house agency model.

Preferred Knowledge, Skills, & Abilities

• Proven expertise in brand strategy, architecture, and corporate identity, with a track record of successfully launching and managing multiple brands.
• Strategic, entrepreneurial, and creative thinker with strong business acumen and a results-oriented mindset.
• Deep understanding of the full marketing mix-including creative services, content creation, digital marketing, and analytics-and proficiency with modern MarTech platforms (CRM, automation, analytics).
• Exceptional communication, collaboration, and consensus-building abilities across all organizational levels.
• Adaptable, passionate brand advocate, comfortable in fast-paced environments and attentive to detail and design.

Work Environment

• The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• The employee may infrequently drive a vehicle (intrastate and interstate travel) or be subject to air travel for purposes of Company business.

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Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.