Search Strategist

Paid Search StrategistA Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands-on paid Search experience, this role is self-sufficient, strategic, and execution-focused —capable of running campaigns end-to-end with minimal support while delivering measurable business impact.Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities.The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines.Key ResponsibilitiesLead Search research, strategy, planning, and execution for assigned clients Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agencyPerform in-depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligenceBuild accurate budget and performance projections independently Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goalsHave a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgetsAbility to develop client-specific Search roadmaps and testing plans Leverage AI tools as well as critical thinking to monitor campaign performance and generate meaningful insightsAbility to implement a cohesive testing strategy over a set period of time that drives results and cost efficiencyProven track record of relationship building Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tacticsAbility to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaignsDocuments and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agencyEffective time management skills related to communication with in-person and remote client and co-workers; prioritizing time sensitive tasks and managing day-to-day workloadKey Requirements1-3 years PPC/SEM experience, specifically on Google Ads and Microsoft AdsHighly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion-based bidding, remarketing and YouTubeStrong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platformsAgency or client-facing experience preferredExperience with working on highly analytical client accounts, pharmaceutical brands or other highly-regulated vertical experience a plusProactive problem-solver and communicatorAbility to work both independently and collaboratively