Digital Media Specialist

Company Overview

Dana Communications is a dynamic and innovative travel marketing agency specializing in strategic marketing solutions for the tourism and hospitality industries. We are seeking a talented, analytical and results-driven Digital Media & Campaign Specialist to join our growing marketing team. This role offers an exciting opportunity for a digital marketing professional to develop, execute and optimize integrated campaigns across multiple channels, helping our clients increase brand awareness, drive engagement and achieve measurable business results.

Job Summary

The Digital Media & Campaign Specialist will be responsible for planning, executing, managing and optimizing digital marketing campaigns across paid media, search engine marketing, search engine optimization (SEO) and other digital channels. Working closely with account management, creative and social media teams, this individual will help develop integrated digital strategies aligned with client objectives, manage campaign budgets and performance, analyze results and translate data into actionable recommendations.

The ideal candidate has a strong understanding of the digital marketing landscape, experience managing campaigns across multiple platforms and a data-driven approach to performance optimization.

Key Responsibilities

Digital Media Strategy & Campaign Planning

• Develop and implement integrated digital marketing strategies aligned with client goals, target audiences and broader marketing objectives.
• Plan and manage campaigns across paid social, paid search, display advertising, search engine marketing and other digital channels as appropriate.
• Conduct audience, keyword and competitive research to identify opportunities for campaign growth and optimization.
• Stay current on digital marketing trends, platform updates, industry best practices and emerging advertising opportunities.
• Identify opportunities to improve campaign performance, reach new audiences and maximize return on advertising investment.

Paid Media Management & Optimization

• Create, launch, manage and optimize paid campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, Google Ads, Bing and other relevant channels.
• Develop and refine audience targeting, keyword strategies, ad placements, bidding strategies and campaign structures.
• Collaborate with creative and account teams to develop compelling ad copy, creative assets and messaging that align with client brands and campaign objectives.
• Monitor campaign pacing, budgets and key performance indicators (KPIs), making data-informed adjustments to improve results.
• Manage advertising budgets and allocations across campaigns, providing recommendations to maximize efficiency and performance.
• Ensure campaigns are set up accurately, including conversion tracking, campaign tagging and other measurement requirements.

Search Engine Optimization (SEO) & Search Strategy

• Support SEO initiatives through keyword research, search trend analysis and competitive research.
• Identify opportunities to improve organic search visibility, website traffic and content discoverability.
• Collaborate with content, creative and account teams to incorporate SEO best practices into website content, landing pages, blogs and other digital assets.
• Monitor organic search performance and identify opportunities to improve rankings, engagement and conversions.
• Understand the relationship between paid search, organic search and broader digital marketing performance.

Analytics, Reporting & Performance Measurement

• Track, analyze and report on campaign performance across digital channels, translating data into actionable insights and strategic recommendations.
• Develop and maintain campaign dashboards and performance reports using Google Looker Studio and other relevant analytics and reporting tools.
• Monitor key metrics such as impressions, reach, clicks, click-through rates, conversions, cost per acquisition, return on ad spend, website traffic and engagement.
• Analyze performance trends to identify opportunities for optimization, budget adjustments and future campaign planning.
• Present campaign insights, results and recommendations to internal teams and support client-facing reporting as needed.
• Ensure campaign tracking and reporting are accurate, consistent and aligned with client objectives.

Digital Campaign Management & Coordination

• Coordinate digital campaigns from planning and setup through execution, optimization, reporting and wrap-up.
• Manage campaign timelines, deliverables, budgets and platform requirements across multiple clients and projects.
• Support landing page, website and conversion optimization initiatives to improve campaign effectiveness and user experience.
• Collaborate with account management, creative, content and social media teams to ensure integrated messaging and consistent brand experiences.
• Assist with the evaluation and implementation of digital marketing tools, platforms and processes that improve campaign efficiency and reporting.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or a related field.
• Demonstrated experience in digital marketing, campaign management or paid media, preferably within an agency environment.
• Experience planning, executing and optimizing campaigns across multiple digital channels, including paid social and paid search.
• Working knowledge of Google Ads, Meta Ads Manager and other relevant digital advertising platforms.
• Familiarity with SEO principles, keyword research, search performance analysis and content optimization.
• Experience with Google Looker Studio, including the ability to build, maintain or interpret performance dashboards and reports.
• Strong analytical skills and the ability to interpret campaign data, identify trends and develop actionable recommendations.
• Understanding of digital analytics, conversion tracking, campaign tagging and performance measurement.
• Familiarity with social media platforms, organic content strategy and digital creative best practices.
• Experience with social media management, analytics and content tools such as Sprout Social, Hootsuite, Sprinklr, and Canva is a plus.
• Experience with Google Analytics 4 (GA4), Google Search Console, keyword research tools or other SEO and reporting platforms is a plus.
• Strong organizational and project management skills, with the ability to manage multiple clients, campaigns and deadlines simultaneously.
• Excellent written and verbal communication skills, attention to detail and a collaborative mindset.
• A proactive, curious and solutions-oriented approach with an interest in emerging digital marketing trends and technologies.