Senior Director, Go-To-Market Strategy & Commercialization

Role Description

As our Sr. Director, Go-To-Market Strategy & Commercialization, you will serve as a key enterprise leader, responsible for translating strategy into market-ready execution across products, services, and technology. This leader owns the end-to-end commercialization agenda, ensuring Lovesac launches with clarity, confidence, and consistency across retail, ecommerce, partnerships, and wholesale channels.

This role will develop and drive a rolling 18-month commercialization calendar, establish and lead the enterprise commercialization strategy and governance cadence, and serve as the senior escalation point for launch risks, timeline threats, and cross-functional misalignment. In addition, this leader is accountable for identifying and executing strategies to close financial gaps created by delays, execution risk, or changes in launch scope. The ideal candidate brings strong commercial instincts, executive presence, and the ability to architect a repeatable, customer-first experience playbook that scales as Lovesac grows.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do

• Commercialization Strategy & Governance
  • Own and continuously evolve the enterprise commercialization strategy, including clear operating rhythms, decision forums, and escalation paths.
  • Establish and lead a consistent meeting cadence that aligns product, service, technology, marketing, CX, and operations around launch readiness and priorities.
  • Serve as the single point of accountability for go-to-market orchestration across the organization.
• 18-Month Launch Planning & Road Mapping
  • Develop, maintain, and communicate an integrated 18-month commercialization calendar that spans product, service, and technology launches.
  • Lead the seasonal planning process in partnership with cross-functional stakeholders to align priorities, milestones, resources, and go-to-market execution across the organization.
  • Work with internal Brand and Marketing partners to develop and maintain the commercialization calendar to ensure alignment on product launches and go to market initiatives across all channels.
  • Ensure sequencing, dependencies, and capacity considerations are clearly understood and proactively managed.
  • Balance speed to market with operational readiness and customer experience excellence.
• Launch Execution & Risk Management
  • Act as the executive escalation owner for initiatives with elevated risk, complexity, or cross-functional tension.
  • Drive fast, structured problem-solving to mitigate timeline, cost, or experience impacts.
  • Partner closely with Finance and functional leaders to quantify risk exposure and recommend tradeoffs.
• Financial Gap Closure & Value Protection
  • Own and execute strategies to close financial gaps created by launch delays, scope shifts, or readiness issues.
  • Identify alternative revenue levers, phased launches, cost mitigation opportunities, or experience adjustments to protect business results while maintaining brand integrity.
• Omnichannel Customer Experience Architecture
  • Architect and maintain the customer experience commercialization playbook across retail showrooms, ecommerce, partnerships, and wholesale channels.
  • Ensure launches deliver a seamless, intuitive, and emotionally resonant experience regardless of where or how customers engage with the brand.
• Cross-Functional Leadership & Influence
  • Serve as a connective leader across Product, Marketing, Retail, Ecommerce, Technology, Operations, Finance, and Customer Experience.
  • Own the entire brand integration process which involves developing meeting cadence, attendees, and topics to support customer experience and avoid overlapping priorities with strategic companywide goals and initiatives.
  • Translate complexity into clarity for senior leaders, and ensure teams are aligned on what has to be true for successful launch outcomes.
• Team Leadership & Capability Building
  • Build, lead, and develop a high-performing commercialization team.
  • Establish clear roles, expectations, and development paths while fostering a culture of accountability, collaboration, and continuous improvement.
• Additional Responsibilities
  • Perform any other reasonable duties for this role as requested by management.

Qualifications

• Bachelor’s degree in related field required; advanced degree preferred.
• 10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles.
• Proven experience planning and executing go-to-market launches, seasonal campaigns, and major business priorities while driving results in a fast-paced retail environment.
• Experience in both retail and CPG environments strongly preferred.
• Experience operating within a founder-led, high-growth environment preferred.
• Demonstrated success leading complex, cross-functional launches in a consumer-facing business.
• Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets.
• Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships.
• Exceptional communication, executive storytelling, and stakeholder management skills.
• Comfort operating in a fast-paced, evolving environment with shifting priorities.
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or off-site (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
• Ability to travel up to 30% for launch readiness reviews, leadership meetings, and key company events.
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Benefits

• Financial Benefits: Annual Bonus Program, Annual Long Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.