Social Media Specialist

Responsibilities A deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest, including platform best practices, content formats, trends, and audience behavior. A strong understanding and a clear point of view on what makes content scroll-stopping, engaging, and platform-native Experience ideating, creating, and editing social content, especially short-form video Ability to work independently, but you also know how to collaborate effectively across teams and with external partners to move projects forward Strong writing skills with solid communication skills and know how to tailor messaging for different platforms, audiences, and creative formats Comfort in guiding creators, designers, editors, influencers, or agency partners and can give clear, actionable creative direction Experience with social media management, reporting, and trend-monitoring tools such as Sprout Social or similar platforms Experience interpreting performance data, spot patterns, and turn learnings into better creative decisions Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment without dropping details Proactive, self-directed, and resourceful, with a strong sense of ownership and follow-through Interest in health and wellness and excited by the opportunity to create content in a space that is constantly evolving. High degree of accuracy and attention to detail Excellent organization skills and ability to multi-task Qualifications A deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest, including platform best practices, content formats, trends, and audience behavior. A strong understanding and a clear point of view on what makes content scroll-stopping, engaging, and platform-native Experience ideating, creating, and editing social content, especially short-form video Ability to work independently, but you also know how to collaborate effectively across teams and with external partners to move projects forward Strong writing skills with solid communication skills and know how to tailor messaging for different platforms, audiences, and creative formats Comfort in guiding creators, designers, editors, influencers, or agency partners and can give clear, actionable creative direction Experience with social media management, reporting, and trend-monitoring tools such as Sprout Social or similar platforms Experience interpreting performance data, spot patterns, and turn learnings into better creative decisions Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment without dropping details Proactive, self-directed, and resourceful, with a strong sense of ownership and follow-through Interest in health and wellness and excited by the opportunity to create content in a space that is constantly evolving. High degree of accuracy and attention to detail Excellent organization skills and ability to multi-task Equipment Knowledge Experience CapCut or Adobe Premiere Preferred Experience with Sprout Social Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Experience Requirements Generally requires a minimum of 2-4 years of experience in social media, content, digital marketing, or a related role. Experience managing or contributing to brand social accounts preferred. Education Requirements Bachelor’s Degree in Marketing or related field preferred, or a combination of education and equivalent work experience. iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. #J-18808-Ljbffr iHerb