Director of Marketing & Communications

Strategic Leadership & Brand Stewardship

• Develop, own and execute an end-to-end integrated marketing, branding and communications model and strategy and in collaboration with program leadership; develop a clear, robust operating model for implementation of program-level marketing activities utilizing various staffing approaches and with clear cost and schedule targets.
• Serve as the organization’s chief brand architect and steward, ensuring a consistent and clear identity and impact across and between KSTC and its programs and initiatives with respect to both internal and external audiences.
• Maintain brand standards, editorial standards, style guide and digital asset library across KSTC. Oversee digital presence, including website, social media and email marketing.

• Oversee and guide all external communications, including media relations, public affairs, executive communications, and crisis communications.
• Develop high-impact, scalable communications that position innovation / tech-based economic development as a critical component to Kentucky’s economy and KSTC as a leader in the space, combining creative, qualitative storytelling with data-driven quantitative reporting, delivered through various mediums and channels.

Organizational Communications

• Establish and maintain strong internal communications practices that reinforce cross-program success, collaboration, organizational storytelling, organizational alignment, culture, and transparency to foster engagement and culture. Execute in partnership with peer leaders.

Team Leadership & Operations

• Build, lead, and mentor a high-performing marketing and communications team which includes direct reports as well as functional reports inside KSTC programs.
• Develop and manage a roster of external MarComm vendors, agencies, and contractors.
• Implement data-driven marketing practices, establishing clear metrics and performance dashboards to measure audience reach, engagement, and impact.
• Oversee departmental budget, planning, and resource allocation. Develop a cost management process that allows leadership to forecast and allowing proper staffing of the MarComm team.

Executive Leadership Team Responsibilities

• Serve as an active member of KSTC’s executive leadership team, contributing to enterprise-wide strategy, decision-making, and organizational direction, including organizational positioning, stakeholder engagement, and growth strategy.
• Support the development of organizational reporting, including Board of Directors materials.
• Model and reinforce a culture of collaboration, accountability, and innovation.

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field.
• Minimum of 5 years of progressive marketing and communications roles.
• Demonstrated experience managing the marketing and communications of a small to medium sized organization; experience with an innovative, entrepreneurial non-profit preferred.
• Demonstrated ability to manage and support direct staff and internal customer demands.
• Strong interpersonal, collaboration and communication skills, with the ability to influence and build consensus across diverse stakeholders.
• Proven ability to translate and communicate complex information for diverse audiences.
• Proven ability to manage multiple priorities, meet deadlines, and drive results.
• Proven ability to develop and execute strategies across multiple stakeholders.
  • Strong written, oral and digital communications skills preferred.

• Exceptional strategic thinking and analytical skills.
• Clear communicator in verbal and written communication.
• Commitment to the mission and values of the organization.
• Results-oriented and driven to achieve organizational goals.

COMPANY OVERVIEW

KSTC is an innovative organization looking to change the way businesses manage human resources and payroll administration. At KSTC, we believe that our employees are our greatest asset. We strive to create an environment that is welcoming, entrepreneurial, inclusive, and rewarding. Join our team today and help us build something meaningful. But first, here’s a little more information about what we do.

BENEFIT PROGRAM

• Featured benefits for full-time team members include:
• Health, dental, and vision insurance
• Life and disability insurance
• Critical illness, accident, and hospital indemnity insurance
• Pet insurance and pet discount program
• 401(k) plan
• Generous paid time off policy
• Generous holiday schedule

Equal Opportunity Employment

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, the organizations comply with applicable state and local laws governing nondiscrimination in employment in every location in which it has operations. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, and compensation.