Paid Social Manager

Optomi, in partnership with a premier client in the media and entertainment industry , is seeking a Paid Social Manager to join their team. This individual will support a high-impact Subscriber Acquisition team focused on driving subscriber growth across leading streaming platforms through data-driven paid social strategies.

This role is heavily focused on hands-on campaign activation, execution, and optimization across major social platforms. The ideal candidate has strong direct-response marketing experience, is comfortable managing multiple campaigns in a fast-paced environment, and can leverage performance data to drive acquisition strategies and campaign improvements.

Job Location: Hybrid, 4 days onsite; 1 day remote (based in Burbank, CA or NYC, New York hubs)

What You Will Do:

• Build, launch, QA, and optimize paid social campaigns across Meta, Snapchat, TikTok, and other emerging platforms
• Manage day-to-day campaign activation, including ad setup, budget pacing, performance monitoring, and in-platform optimizations
• Execute direct-response campaigns focused on subscriber acquisition, conversion, and efficiency
• Analyze campaign performance, identify trends, and provide actionable recommendations to improve results
• Partner with internal teams, agency partners, and platform representatives to support campaign strategy and execution
• Contribute to testing and experimentation initiatives, including audience targeting, creative optimization, and new advertising products
• Collaborate with Analytics and Measurement teams to evaluate campaign effectiveness and communicate performance insights
• Manage multiple campaigns and competing priorities while maintaining accuracy and execution quality

The Right Candidate Will Have:

• 3+ years of hands-on paid social advertising, performance marketing, or digital media experience
• Strong campaign execution and activation experience, including building, launching, QA'ing, and optimizing campaigns
• Hands-on experience with Meta Business/Ads Manager and Snapchat Ads Manager; TikTok experience is also highly valued
• Proven experience executing and optimizing direct-response campaigns focused on acquisition and conversion
• Strong understanding of the digital marketing funnel, campaign performance metrics, and budget optimization
• Experience analyzing campaign data and translating performance insights into actionable recommendations
• Ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment
• Strong communication, organizational, and cross-functional collaboration skills

Nice to Have:

• Experience within entertainment, streaming, subscription-based, or direct-to-consumer businesses
• Familiarity with Smartly or similar third-party campaign management platforms
• Experience supporting multiple brands or products within a large organization
• Exposure to advanced measurement, creative testing, and experimentation strategies
• Global or multi-market paid media experience

If you're a hands-on paid social professional who enjoys campaign execution, performance optimization, and driving measurable acquisition results, we'd love to connect!