Sr Product Manager

DescriptionPosition Summary: We are seeking a strategic, customer-centric Marketing Product Manager to lead the evolution of our marketing technology ecosystem and customer engagement capabilities. This role sits at the intersection of Marketing, Product, Technology, Data, and Operations and is responsible for defining product strategy, driving execution through Agile delivery practices, and maximizing the value of our marketing technology investments. The ideal candidate combines strong product management fundamentals with deep expertise in marketing technology platforms, customer engagement programs, data-driven personalization, and omnichannel marketing. They will be responsible for identifying business opportunities, translating marketing objectives into scalable product solutions, and orchestrating roadmaps that leverage both vendor platforms and internally developed capabilities. This leader must think holistically about the end-to-end customer experience, advocate for customer needs, and drive alignment across stakeholders to deliver measurable business outcomes. Key Responsibilities: Product Strategy & Roadmap Management • Define and execute product strategies that support customer acquisition, engagement, retention, loyalty, and personalization goals. • Develop and maintain multi-quarter product roadmaps aligned with marketing objectives, customer needs, and enterprise priorities. • Evaluate and leverage existing technologies, platforms, vendor capabilities, and internally developed solutions to maximize business value before pursuing net-new development. • Partner with Marketing, Engineering, Data & Analytics, Legal, and Operations teams to identify opportunities for innovation and optimization. • Build business cases, prioritize investments, define success metrics, and communicate strategic recommendations to leaders and stakeholders. • Continuously evaluate marketing technology trends, emerging capabilities, and best practices to inform future roadmap decisions. Agile Product Delivery & Execution • Serve as Product Owner and day-to-day leader for marketing product initiatives. • Manage Agile delivery processes including: Backlog management Sprint planning Story writing and refinement Acceptance criteria definition Prioritization activities Release planning • Create high-quality Jira epics, features, stories, and user acceptance criteria that clearly articulate customer and business requirements. • Facilitate cross-functional alignment among marketing, technology, analytics, UX, and vendor partners. • Provide regular status communications, roadmap updates, risk assessments, and executive reporting. • Drive decision-making and remove obstacles to ensure teams stay focused on delivering customer and business value. • Ensure solutions are delivered on time, within scope, and aligned to organizational objectives. Customer Experience Leadership • Act as the voice of the customer throughout the product lifecycle. • Develop a deep understanding of customer journeys, user behaviors, pain points, and engagement opportunities. • Maintain an end-to-end view of the customer experience across channels including email, SMS, web, mobile, loyalty, and personalization touchpoints. • Translate customer insights, behavioral data, and market trends into actionable product enhancements. • Balance customer needs, business objectives, compliance requirements, and technical constraints when making prioritization decisions. • Drive continuous improvement through testing, measurement, feedback loops, and optimization initiatives. Marketing Technology & Customer Engagement Expertise • Lead product initiatives across: Email marketing SMS marketing Loyalty programs Preference management Personalization Customer data and segmentation Journey orchestration Campaign enablement • Partner with marketing teams to improve campaign effectiveness through automation, targeting, customer insights, and technology optimization. • Ensure marketing capabilities are scalable, compliant, measurable, and aligned with enterprise technology standards. Work closely with analytics teams to establish KPIs, reporting structures, experimentation frameworks, and measurement methodologies.Skillssalesforce marketing cloud, customer segmentation, lifecycle marketing, artificial intelligence, machine learning, Jira, agile, User stories, Product roadmapTop Skills Detailssalesforce marketing cloud,customer segmentation,lifecycle marketing,artificial intelligence,machine learningAdditional Skills & Qualifications- Experience with loyalty and rewards platforms. - Experience with customer data platforms (CDPs), identity resolution, and audience management. - Familiarity with experimentation frameworks, A/B testing, and personalization strategies. - Experience working with privacy, consent management, and marketing compliance requirements. - Background in eCommerce, retail, customer engagement, or omnichannel marketing environments. - Thinks strategically and executes operationally. - Balances business outcomes with customer needs. - Leverages technology to solve marketing challenges. - Builds alignment across diverse stakeholder groups. - Uses data to make informed product decisions. - Challenges assumptions while maintaining a collaborative approach. - Maintains a relentless focus on customer experience and measurable business impact.Experience LevelExpert LevelJob Type & LocationThis is a Contract to Hire position based out of Raleigh, NC.Pay and BenefitsThe pay range for this position is $70.00 - $85.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)Workplace TypeThis is a fully onsite position in Raleigh,NC.Application DeadlineThis position is anticipated to close on Sep 24, 2026.About TEKsystemsWe're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.About TEKsystems and TEKsystems Global Services We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.Job SummaryJob number: JP-006292249Profession: Other