Social Content Creator

Job Description

Social Content Creator, The Austin American-Statesman

The Austin American-Statesman is hiring a Social Content Creator to grow our various news products into household names, starting with Hook'em in time for the University of Texas football season.

The Social Content Creator is responsible for creating and executing a vision for various Statesman Instagram and TikTok accounts, such as Hook'Em, Austin360, some reporter handles and more. They'll work closely with our Audience Team and other newsroom departments to grow Statesman's off-platform reach. They will shoot, edit and post video that engages social users, including podcast clips. This position will sit on the Statesman's Audience Team. The ideal candidate will bring energy, social media best-practices and an entrepreneurial spirit to our best-in-class journalism.


Responsibilities:

• Create and execute a vision to grow audiences for Statesman brands on social media
• Create a video content plan, shoot, edit and post video to Statesman social accounts
• Identify user-generated content that enhances our storytelling and engages our social media audience. Work with reporters to obtain permission from users to modify and publish their content.
• Interact with social audience in a way that grows loyalty and enhances our brand
• Shoot, edit and post our in-studio podcasts. Use best practices in cutting clips for social media
• Create promotional touchpoints for our various products, so audiences grow across channels (social, newsletters, podcasts, etc.)
• Comfortable being on camera
• Maintain high audio and visual standards and ensure content follows digital copyright laws
• Maintain high journalistic standards, ensuring content is accurate, fair and reported without bias

Qualifications:

• Demonstrated ability to grow a brand on social media
• Experience with video editing, specifically vertical social video
• Experience with shooting, editing and posting podcasts
• Proficiency in Canva and Adobe products: Photoshop, Premiere, Audition
• Social-media native who enjoys keeping up and participating in trends
• Demonstrated ability to experiment, and pivot when things aren't working
• Team player who can rally colleagues around an idea
• Able to learn new tools and tech independently and quickly
• Able to consistently meet tight deadlines
• Uses data to make strategic decisions. Experience with performance analytics tools like Google Analytics, Marfeel, Looker Studio
• Bachelor's degree in marketing, advertising, journalism or related field
• 2+ years of professional experience in a similar role. Open to recent grads who have strong internship experience

The Austin American-Statesman (statesman.com) has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas. Austin is known for its vibrant tech industry, rich cultural heritage, influential government institutions and creative spirit. Since its acquisition by Hearst in 2025, the Statesman continues to operate with editorial independence while benefiting from Hearst's expansive journalistic and technological resources.

The Austin American-Statesman is a division of Hearst Newspapers (HNP).
With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools, evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.


Be a part of something bigger - Your Headline Awaits.

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at View email address on click.appcast.io. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.

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