Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers Salary: $142,500 - $228,000 annually, eligible for short‑term incentive plan/annual bonus. Benefits: life insurance, parental leave, paid holidays, short term disability, long term disability, 401(k), employee discount. Location: United States, North Dakota. Job Announcement Expiration: May 20, 2026. Reporting to: Industries and Channel Marketing Manager. Your Role and Responsibilities As a Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. Data Center market. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner. This is a cross‑functional role working closely with commercial, product, marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling. Remote and Hybrid options: Candidates may work Hybrid out of the Cary, NC office or full‑remote in the United States. This role contributes to the Electrification Smart Buildings division in the United States. Key Responsibilities Strategic marketing leadership – Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. Market and competitive intelligence – Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. Integrated marketing execution – Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. Industry engagement and thought leadership – Elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Qualifications Bachelor’s degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master’s degree with 10+ years of relevant experience. Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities), specifically within the US market. Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority. Exhibits a high say/do ratio – sets clear commitments and delivers results with consistency and credibility. Strong analytical, communication, and executive‑level presentation skills. Ability to travel up to 30% within the U.S. Benefits and Compensation Health, life & disability coverage options. 401(k) Savings Plan with Company Contributions. Employee Stock Acquisition Plan (ESAP). 11 paid holidays; vacation under permissive time away policy for salaried exempt positions. Other benefits: parental leave, employee assistance program, and various supplemental coverages. Equity and EEO Statement ABB is an Equal Employment Opportunity and affirmative action employer for protected Veterans and Individuals with Disabilities. All qualified applicants will receive consideration without regard to sex, marital status, citizenship, age, race and ethnicity, sexual orientation, religious creed, etc. For more information regarding your rights as an applicant, visit: #J-18808-Ljbffr