Director of Sales and Marketing

Job Description

Job Description

Join Our Team as a Director of Sales and Marketing!  

Are you a dynamic, relationship-driven sales leader passionate about helping seniors find the right place to call home? Lino Lakes Assisted Living is seeking a Director of Sales and Marketing (DSM) to lead our sales strategy, build meaningful connections with families and referral partners, and drive occupancy through exceptional service and engagement. If you’re ready to grow with a mission-driven organization and make a real impact—you might be the perfect fit! 

At Lino Lakes Assisted Living , we’re all about making lives better—whether it’s for our residents, clients, or the incredible people who work with us (that’s you!). We believe in the power of hospitality, stewardship, integrity, respect, and humor® , and we bring those values to life every single day. 

Now, let’s talk about YOU and why this role matters: 

Drive Sales & Occupancy Growth  

• Develop and execute sales and marketing strategies to achieve occupancy, revenue, and retention goals. 

• Manage the full sales cycle, including inquiries, tours, follow-ups, home visits, and move-in coordination. 

• Track leads, conversions, and pipeline trends to ensure a strong and sustainable occupancy plan. 

Build Strong Relationships  

• Serve as the main point of contact for prospective residents and families—understanding their needs and guiding them through the decision-making process. 

• Establish and maintain partnerships with hospitals, clinics, case managers, senior centers, and other referral sources. 

• Participate in community outreach, networking events, and professional organizations to elevate our brand. 

Lead Community Marketing Efforts  

• Plan and host community events, open houses, and outreach activities to promote engagement and generate new leads. 

• Collaborate with the Executive Director and corporate Marketing team on digital campaigns, printed materials, and promotional strategies. 

• Maintain an active presence on social media channels, ensuring content reflects our mission, values, and vibrancy. 

Partner Across Departments  

• Work closely with nursing, life enrichment, and operations teams to ensure a seamless move-in experience. 

• Participate in care plan discussions, team huddles, and resident engagement activities to remain connected to community life. 

• Provide accurate and timely reporting to leadership regarding occupancy, trends, and census needs. 

Create Exceptional Customer Experiences  

• Ensure every prospective resident and family member feels heard, supported, and valued throughout their journey. 

• Promote a culture of hospitality, responsiveness, and proactive communication. 

• Support initiatives that enhance resident satisfaction and long-term retention. 

✔ Education & Background  

• Bachelor’s degree in marketing, business, communications, or related field preferred. 

• Experience in senior living, healthcare, hospitality, real estate, or relationship-based sales strongly preferred. 

✔ Sales & Leadership Experience  

• Proven success in sales roles with measurable results (occupancy, revenue, or pipeline growth). 

• Ability to build and maintain relationships with families, residents, and referral partners. 

• Strong presentation, negotiation, and follow-up skills. 

✔ Skills & Competencies  

• Knowledge of CRM systems (e.g., Yardi, Sherpa, Enquire) or ability to learn quickly. 

• Powerful interpersonal and communication abilities—both written and verbal. 

• Highly organized; able to manage multiple priorities in a fast-paced environment. 

✔ Professional Traits  

• Empathy and genuine passion for serving older adults. 

• Creativity in organizing events and generating leads. 

• Solutions-focused, resilient, and motivated by achieving goals. 

• A strong team player who exemplifies our mission and values. 

• Competitive salary + performance-based bonus potential 

• Generous paid time off 

• Health, dental & vision insurance for qualifying team members 

• 401(k) with employer match 

• Ongoing professional development & career growth opportunities 

• A supportive, mission-driven team that values your impact every day 

Lino Lakes Assisted Living is an Equal Opportunity Employer.