Social Media Specialist, Apartments.com - Richmond, VA

Social Media Specialist, Apartments.com – Richmond, VA

Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Apartments.com

Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com.

Role Description:

The Social Media Specialist is responsible for onboarding clients, managing social media programs, developing engaging content, and providing strategic guidance to multifamily clients. This role serves as a trusted advisor, helping clients strengthen their online presence, engage residents and prospects, and achieve business objectives through social media.

The ideal candidate has a strong understanding of social media platforms including Facebook, Instagram, X, and Google Business Profile, along with current best practices for content development, community engagement, and paid social advertising. Success in this role requires strong writing skills, creativity, attention to detail, client-facing communication skills, and the ability to manage multiple accounts and priorities in a fast-paced environment. The Social Media Specialist reports directly to the Manager, Social Media.

Responsibilities:

1. Social Media Strategy & Content Development

• Create original written and visual social media content for apartment communities across the country.

• Develop and maintain social content calendars aligned with client goals, promotions, seasonality, and industry trends.

• Ensure all content reflects brand voice, platform best practices, and community-specific objectives.

• Design visually engaging social media graphics and creative assets using Canva and other approved design tools while maintaining brand standards and content quality.

2. Social Media Account Management & Community Engagement

• Manage client social media accounts across Facebook, Instagram, X, Google Business Profile, and other relevant platforms.

• Schedule and publish content using social media management tools.

• Monitor social media channels for comments, messages, mentions, and customer interactions, escalating issues as appropriate.

3. Paid Social Advertising & Performance Optimization

• Create, launch, monitor, and optimize paid social advertising campaigns across Meta platforms.

• Analyze campaign and content performance to identify opportunities for optimization and growth.

• Track key social media metrics and provide recommendations to improve engagement, reach, and overall effectiveness.

• Stay informed on platform changes, emerging trends, and evolving social media best practices.

4. Client Success & Strategic Consulting

• Serve as the primary point of contact for assigned clients on all social media-related matters.

• Prepare and present social media performance reports, strategic recommendations, and campaign insights to clients.

• Educate and coach clients on social media best practices, platform updates, and content opportunities.

• Lead recurring client calls to review performance, discuss recommendations, and align on content strategy and business goals.

• Build strong client relationships through proactive communication and consultative support.

5. Collaboration, Support & Process Improvement

• Collaborate with internal teams to support customer retention, product adoption, and service excellence.

• Assist with customer escalations and resolve issues in a timely and professional manner.

• Contribute ideas to improve workflows, reporting, content processes, and team efficiencies.

• Support departmental initiatives and additional responsibilities as needed.

Basic Qualifications:

• One or more years of experience in social media, digital marketing, communications, or customer-facing account management roles.

• Excellent written and verbal communication skills, with the ability to craft professional and engaging social media content.

• Strong analytical and problem-solving skills, with the ability to identify patterns and develop data-driven strategies.

• A track record of commitment to prior employers.

• Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in-person University or College.

Preferred Qualifications and Skills:

• Experience managing social media accounts on behalf of multiple clients or brands.

• Proficiency in Canva and social media scheduling platforms.

• Exceptional customer service and interpersonal skills, with the ability to build positive relationships with clients and internal teams.

• Strong organizational and time-management skills, with the ability to multitask and prioritize tasks effectively.

• Familiarity with social media analytics and performance reporting.

• Evidence of strong academic performance in college.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life, legal, and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes

• Access to CoStar Group’s Employee Resource Groups

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

#Apartments.com

#LI-RJ3

The final salary or hourly rate offered for this role will fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies.

Base Compensation: $60,000.00 - $64,000.00 Annually

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing