Paid Social Manager

Reports to: Director of Social Media About Autumn Communications Autumn Communications is a full-service public relations and marketing agency with offices in New York City and Los Angeles. We build compelling, culturally relevant campaigns that amplify brand awareness, engage audiences, and drive real results. Our expertise spans fashion, lifestyle, beauty, food & beverage, entertainment, and technology—with deep roots in influencer marketing and media relations. Our multi-platform, integrated approach has helped launch emerging brands and evolve established ones across earned, owned, and social channels. The Role We're looking for a Paid Social Strategist to join our growing Social Media team. This role will support the development of paid social strategies while owning the day-to-day execution, management, and optimization of campaigns across a portfolio of lifestyle, beauty, wellness, food & beverage, and consumer brands. Working closely with the Director of Social Media and cross-functional teams, you'll build and optimize campaigns across Meta and TikTok, execute creative testing initiatives, monitor performance, and translate campaign data into actionable recommendations that drive measurable business results. The ideal candidate is analytical, proactive, and passionate about performance marketing, with the ability to balance hands-on campaign management with strategic thinking and client collaboration. Responsibilities Campaign Management & Optimization Build, launch, and manage paid social campaigns across Meta Ads Manager, TikTok Ads Manager, and other paid social platforms as needed. Configure campaign architecture, including campaign objectives, audience segmentation, geo-targeting, placements, frequency management, budget allocation, conversion events, and campaign tracking. Monitor campaign pacing, spend, audience performance, creative performance, placements, and overall campaign health, making ongoing optimizations to maximize efficiency and results. Develop and execute A/B testing across creative, messaging, audiences, placements, campaign objectives, and calls-to-action, using performance insights to inform future strategy. Proactively identify optimization opportunities and communicate strategic recommendations to improve campaign performance and achieve client objectives. Support the development of paid social strategies aligned with client objectives across awareness, consideration, traffic, lead generation, and conversion campaigns. Assist in developing media plans, campaign architecture, audience segmentation, budget allocation, platform recommendations, and testing roadmaps. Conduct audience, competitor, and industry research to inform campaign strategy and identify opportunities for growth. Stay current on platform updates, advertising products, and industry trends, proactively bringing new opportunities and recommendations to clients and internal teams. Partner with Social and Talent & Creator teams to develop performance-driven paid social creative aligned with campaign objectives and platform best practices. Develop creative briefs informed by audience insights, campaign goals, and performance data. Evaluate creative performance to identify winning messaging, hooks, formats, and calls-to-action, translating learnings into ongoing creative recommendations. Recommend new creative concepts, asset iterations, and testing opportunities to continuously improve campaign performance. Identify opportunities to leverage creator content, UGC, and existing brand assets across paid social campaigns. Reporting & Analytics Analyze campaign performance across key metrics including CPM, CPC, CTR, CPA, ROAS, CAC, CVR, frequency, video performance, and other platform-specific KPIs. Prepare recurring performance reports highlighting campaign results, key insights, optimization recommendations, and strategic next steps. Translate campaign data into actionable insights that inform future testing, creative development, and media strategy. Client & Cross-Functional Collaboration Serve as a day-to-day client contact for paid social workstreams, providing timely communication and campaign updates. Contribute to client presentations, media recommendations, campaign recaps, and performance reviews. Collaborate closely with PR, Creative, Social, Talent & Creator, Affiliate, and Account teams to ensure integrated campaign execution and alignment across workstreams. Manage timelines, deliverables, and priorities across multiple client accounts while maintaining exceptional organization and attention to detail. Qualifications 5–6+ years of experience managing paid social campaigns, preferably within an agency environment. Hands-on experience managing campaigns across Meta Ads Manager and TikTok Ads Manager; experience with LinkedIn, Pinterest, Reddit, or other paid social platforms is a plus. Experience with Meta Pixel, TikTok Pixel, Google Analytics 4 (GA4), UTM tracking, and conversion measurement to support campaign tracking, attribution, and performance analysis. Strong understanding of paid social strategy, campaign architecture, audience segmentation, budget management, media planning, and optimization. Experience developing and executing A/B testing across creative, audiences, messaging, placements, and campaign objectives. Proven ability to analyze campaign performance and optimize toward KPIs such as CPM, CPC, CTR, CPA, ROAS, CAC, and CVR. Experience developing creative briefs and partnering with creative, social, and creator teams to produce high-performing paid social assets. Strong analytical skills with the ability to translate campaign data into actionable insights and strategic recommendations. Excellent client communication, presentation, and relationship management skills. Highly organized with exceptional project management skills and the ability to manage multiple client accounts simultaneously. Collaborative, proactive, detail-oriented, and comfortable working in a fast-paced agency environment. #J-18808-Ljbffr