Marketing Manager

Company Description Benoit Automotive is a growing automotive business serving customers in and around De Ridder, Louisiana. The company is committed to delivering reliable vehicles, quality service, and a straightforward buying experience. Team members collaborate closely to support sales, service, and customer care while maintaining high ethical standards. Benoit Automotive values initiative, accountability, and a focus on community relationships, creating an environment where marketing professionals can directly influence local brand visibility and business growth.

Role Description The Marketing Manager is a full-time, on-site role based in De Ridder, LA. This position is responsible for planning and executing marketing campaigns that support vehicle sales, service promotions, and brand awareness across digital and traditional channels. Day-to-day tasks include developing marketing plans, managing social media and online listings, coordinating print and in-store advertising, and tracking campaign performance. The Marketing Manager will collaborate with leadership and sales teams to align messaging with business goals, oversee content creation, and maintain consistent branding. The role also involves monitoring market trends, managing the marketing budget, and building relationships with local partners, media outlets, and vendors.

Qualifications

• Experience in marketing management, including planning, executing, and evaluating campaigns.
• Strong skills in digital marketing, social media management, and online advertising within consumer-focused industries.
• Ability to create clear, compelling marketing content for web, email, print, and in-store materials.
• Competence in analyzing marketing metrics, using basic data tools, and reporting results to stakeholders.
• Excellent communication, collaboration, and organizational skills, with the ability to manage multiple projects.
• Familiarity with the automotive sector or retail sales environments is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Proficiency with common marketing software platforms and basic graphic or layout tools is an advantage.