Manager of Influencer and Digital Partnerships - Fashion

Factory is a communications agency that shifts culture and builds brands to cult status. We’re headquartered in New York City, with team members in Los Angeles and Miami. We bring a twenty-five-year legacy to a team that brings the energy and fresh thinking of a start up.

We’re a full-court integrated communications partner: public relations and communications, brand positioning, influencer and creator partnerships, social strategy, content production, performance PR, and experiential. That 360 thinking lets us take a brand from launch to category leader. We built and launched Henry Rose with Michelle Pfeiffer, introduced GU by Fast Retailing and On Running to the U.S., turned Loop Earplugs into a TIME100 wellness brand, and served as Luxottica and ASOS’s U.S. agency of record for a decade. Our portfolio also includes IKEA, Fontainebleau Las Vegas, Marc Jacobs Beauty, Drunk Elephant, Dr. Dennis Gross, Printemps, and Balloon Museum.

We’re entering one of the most exciting chapters in our history. We’re growing, our pipeline is full, and the work is getting bigger and more creative. Our team moves nimbly across fashion, beauty, wellness, entertainment & hospitality, and tech, and consistently delivers award-winning results. Team members get real ownership, a direct line to leadership, and the chance to shape how a respected agency evolves in a digital-first world.

MANAGER - INFLUENCER AND DIGITAL PARTNERSHIPS

Factory PR seeks a Digital Manager to join its growing Fashion Division. The candidate should possess an insatiable hunger for innovation in the digital world, an impressive portfolio of content-driven campaigns you’ve ideated, a keen understanding of the latest measurement tools and social media and influencer marketing trends.

The position calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and creative— with the ability to innovate, conceive and execute big ideas. The candidate must have a robust knowledge of the influencers, taste makers and innovators leading the conversation in this space and will work with—and be mentored by— an incredible team of communicators and strategists.

PRIMARY RESPONSIBILITIES

• Support the execution of innovative digital communications strategies, managing paid and organic influencer campaigns across all social media platforms
• Build lists of targeted influencers that suit the aesthetic and ethos of each brand and conduct outreach for seeding
• Build proposals, contracts, creative briefs and recap reports for influencer campaigns
• Support and attend brand events, influencer trips and partnership opportunities
• Maintain and expand relationships with content creators, agents and key opinion leaders
• Contribute to brainstorming, and facilitate partnerships, activations and other brand-building opportunities for clients
• Manage the junior staff, act as a strong mentor and guide

REQUIREMENTS

• Minimum 2-3 years of social media and influencer experience, preferably at an agency
• Foundational knowledge of fashion, lifestyle and consumer digital practices
• Experience working with paid and organic influencer programs
• Experience developing and executing content strategies and overseeing content development across all social media platforms
• Possess a network of content creators and influencers
• Exceptional knowledge of analytics and reporting
• Fluency of digital platforms, tools, and software
• Excellent time management and project management skills
• Strong writing, communication and presentation skills to effectively articulate ideas to clients and colleagues
• Strong work ethic and an insatiable desire to learn and develop your skills
• Strong sense of collaboration and team spirit
• High level of interest and proficiency in the evolving digital landscape
• Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude

COMPENSATION & BENEFITS

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

$$$

• Competitive salary commensurate with experience
• 401K with employer matching
• Life insurance

HEALTH & WELLNESS

• Health/Dental/Vision Insurance 100% covered
• Peloton membership plus monthly credit
• Flexible Spending Account
• Mental Health and Wellness Stipend - $500 annually
• HealthAdvocate - Healthcare Support
• One Medical - On-Demand Primary Care
• Teledoc - Virtual Health
• TalkSpace - Online Mental Health Therapy
• Continued Learning Opportunities

PERKS

• FREE CitiBike 100% covered
• Discounted Metrocard/commuting
• All staff events - Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etc
• Birthday Bonuses

WORK LIFE BALANCE

Time off Work/life balance is important to us, we provide:

• Hybrid work environment
• Ample PTO & Holidays
• End-of-year 10-day office closure for the holidays
• Summer Friday Program
• Flex Sick Time
• Pet friendly office