New Car Sales Manager-Baker Automotive
Baker Auto Group
New Car Sales Manager
Baker Automotive Group, a rapidly growing, performance-driven organization with multiple locations across West Michigan. We’re committed to creating an exceptional customer experience while developing a winning team culture that values leadership, accountability, and results.
We are currently seeking a New Car Sales Manager — a proven leader who can drive volume, maximize gross, and build a high-performing sales team.
Key Responsibilities
- Lead, coach, and motivate the new car sales team to exceed volume and gross profit goals.
- Manage all aspects of new vehicle operations, including inventory, pricing, and sales process execution.
- Partner with F&I and Service Managers to maximize total dealership profitability.
- Oversee GM program compliance, ordering, allocation, and digital retailing initiatives.
- Monitor performance metrics including closing ratios, PVR, CSI, and lead response.
- Conduct daily sales meetings, one-on-ones, and ongoing staff development.
- Ensure an exceptional guest experience through strong communication and follow-up practices.
- Collaborate with marketing to drive traffic through campaigns, events, and online engagement.
Qualifications
- Minimum 1 years of automotive sales management experience (GM experience preferred).
- Proven record of hitting and exceeding sales and gross profit targets.
- Strong leadership, coaching, and communication skills.
- Working knowledge of CRM systems, vAuto, and GM dealer tools.
- Ability to thrive in a fast-paced, team-oriented environment.
- Valid driver’s license and clean driving record required.
What We Offer
- Competitive base salary plus commission and performance bonuses.
- Full benefits package (medical, dental, vision, 401k).
- Paid time off and training/development opportunities.
- Supportive leadership and career growth within a respected local dealer group.
- A strong culture built on teamwork, accountability, and performance.
Ready to lead one of West Michigan’s top GM dealerships?
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