Marketing Coordinator - Coppin State University

Overview

The Marketing Coordinator for Coppin State University's campus dining facility.


The Campus Dining Marketing Coordinator will play a vital role in creating and executing marketing strategies to promote our campus dining services. This role is responsible for developing and implementing marketing campaigns, engaging with the campus community, and fostering a positive dining experience through effective communication and branding initiatives.


Responsibilities

To excel in this position, you are expected to meet the following job expectations:

Marketing Strategy Implementation:

- Execute comprehensive marketing strategies that align with the goals of promoting our dining services and enhancing the dining experience on campus.

Content Creation :

- Create engaging and informative content for various marketing channels, ensuring that it resonates with the target audience and conveys key messages effectively.

Event Promotion:

- Coordinate and promote special dining events, promotions, and initiatives to increase participation and engagement.

Market Research:

- Conduct market research and surveys to gather feedback and insights from students and the campus community, using this data to improve dining offerings.

Collaboration:

- Collaborate with other campus departments and student organizations to enhance cross-promotion and partnership opportunities that benefit dining services.

Maintaining the Brand:

- Ensure there are visually appealing graphics and visuals to support marketing campaigns, ensuring consistent branding and messaging.

Budget Management:

- Manage the marketing budget efficiently, making informed decisions to maximize the impact of marketing efforts.

Feedback Management:

- Monitor and coordinate responses to feedback and reviews from customers with THS Marketing, addressing concerns promptly and implementing improvements when necessary.

Data Analysis:

- Analyze data and metrics to measure the effectiveness of marketing campaigns, using insights to make data-driven decisions for future strategies.

Professional Development:

- Stay up-to-date with marketing trends, tools, and techniques, and continuously seek opportunities for professional growth and improvement.

Communication :

- Maintain clear and open communication with THS Marketing Leadership, unit leadership and other team members to ensure alignment with organizational goals.

Adaptability:

- Be flexible and adaptable in a dynamic environment, responding to changing circumstances and priorities effectively.

Creativity:

- Demonstrate creative thinking and innovation in marketing initiatives to engage and captivate the campus community.

Timeliness:

- Meet project deadlines and manage time efficiently to handle multiple tasks and projects simultaneously.

Accountability:

- Take ownership of your work and responsibilities, ensuring that tasks are completed accurately and in a timely manner.

Ethical Conduct :

- Uphold high ethical standards and integrity in all marketing activities and interactions.

Teamwork:

- Foster a positive and collaborative team environment, supporting colleagues and contributing to a harmonious work atmosphere.

Campus Engagement:

- Actively engage with the campus community, attending relevant events, and staying connected with the needs and preferences of students, faculty, and staff.

Metrics and Reporting:

- Provide regular reports and updates on marketing efforts, demonstrating the impact of strategies and campaigns to key stakeholders.

By meeting and exceeding these job expectations, you will contribute significantly to the success of our campus dining services and help create a vibrant and enjoyable dining experience for our campus community.


Qualifications

• Creative skills in graphic design, video editing, and content creation.
• Proficient in social media management, analytics, and staying updated on trends.
• Strong written and verbal communication skills for diverse audiences.
• Project management expertise for effective campaign and event execution.

Who We Are:

Coppin State University is a historically Black university situated in Baltimore, Maryland, USA. Founded in 1900, it has a strong commitment to providing access to quality higher education for African American students. Coppin State offers a diverse range of undergraduate and graduate programs, with a focus on promoting academic achievement and community engagement.

Thompson Hospitality is of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities. We offer competitive benefits, see our website for more.

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.